http://www.arketi.com/minute/index.html en-us ℗ & © 2008 Arketi Group - News, ideas and best practices for business-to-business (B2B) marketers Arketi Group B2B Marketing Minute is packed full of ways business-to-business (BtoB) technology organizations can generate revenue and accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Brought to you by Atlanta-based Arketi Group, a high-tech business-to-business marketing and public relations firm, this podcast series covers BtoB best practices, ideas and news from branding, positioning, and messaging to advertising, web 2.0 and online marketing. Arketi's experienced marketing and PR team helps marketers focus on what really matters: first, craft and deliver a compelling message that resonates with the market; then, create an environment where Sales has what it needs to sell. In the end B2B Marketing Minute showcases how marketing generates revenue. Arketi Group info@arketi.com no b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations http://www.arketi.com/b2bminute.rss B2B Marketing Minute is a regular podcast that covers business-to-business (B2B) marketing news, ideas and best practices that marketing professional need to know. Hear from the B2B marketing consultants at Arketi Group about some of the savviest business marketing strategies and tactics that can be employed to ensure marketing generates revenue. Mon, 09 Aug 2010 12:40:00 EST -0500 info@arketi.com Arketi Group Lights… Camera… BtoB Marketing Success! Lights… Camera… BtoB Marketing Success! Over the past year, the use of video marketing has rapidly increased. http://www.arketi.com/minute/B2B_Marketing_Minute54.mp3 Mon, 09 Aug 2010 12:40:00 EST -0500 5:56 b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group A New Revolution in Content Management Systems A New Revolution in Content Management Systems One of Arketi Group's digital designers, Charles, shares his musings from the MODxpo 2010 in Dallas, a two-day conference to discuss the hottest and most advanced content management system (CMS). http://www.arketi.com/minute/B2B_Marketing_Minute53.mp3 Mon, 26 Jul 2010 11:18:00 EST -0500 4:17 b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group Recapturing Lost Leads Recapturing Lost Leads At Arketi, we recommend applying the principals of nurture marketing to recapture unfulfilled sales through strategic communications and continual outreach. http://www.arketi.com/minute/B2B_Marketing_Minute52.mp3 Mon, 19 Jul 2010 11:41:00 EST -0500 6:56 b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group Three BtoB Trends in 2010 Three BtoB Trends in 2010 Arketi Principal Mike Neumeier, APR, discusses the BtoB high-tech PR and digital marketing firm's third annual Atlanta High-Tech CMO Roundtable, featuring marketing executives from leading technology companies throughout the Southeast. The collection of top marketing minds gathered to discuss the current and future state of BtoB marketing, and a handful of themes emerged. http://arketi.com/videos/ARK_Three_BtoB_Marketing_Trends_in_2010.m4v Mon, 7 Jun 2010 12:00:00 EST -0500 1:09 b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group Three-Dimensional Content Mapping Three-Dimensional Content Mapping BtoB companies investing time and resources into developing lead nurturing content need to ensure they embrace a newer, more strategic approach. It's called three-dimensional content marketing. Considering components such as segmentation, buying cycles and content type will allow companies to better tailor messaging to drives action. http://www.arketi.com/minute/B2B_Marketing_Minute51.mp3 Mon, 17 May 2010 11:00:00 EST -0500 4:13 b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group Common Mistakes in Business Writing Common Mistakes in Business Writing As more BtoB companies begin ramping up their content marketing efforts, the role of clear, well-structured writing has never been greater. Arketi Group highlights three common mistakes in business writing that plague even the best of us. http://www.arketi.com/minute/B2B_Marketing_Minute50.mp3 Tue, 27 Apr 2010 11:00:00 EST -0500 3:46 b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group The Outlook for BtoB Tech Marketing in 2010 The Outlook for BtoB Tech Marketing in 2010 Arketi's third annual Atlanta High-Tech CMO Roundtable featured marketing executives from leading technology companies throughout the Southeast. The collection of top marketing minds gathered to discuss the current and future state of BtoB marketing, and a handful of themes emerged, including the importance of lead nurturing and marketing automation technology. http://www.arketi.com/minute/B2B_Marketing_Minute49.mp3 Fri, 5 Mar 2010 12:00:00 EST -0500 4:30 b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group Video: A Visually Engaging B2B Alternative Video: A Visually Engaging B2B Alternative Traditionally considered cumbersome and costly, video is rapidly finding its way into the B2B marketing mix. The reason? Video has emerged as a viable and cost-friendly tool for marketers looking to engage customers and prospects. http://www.arketi.com/minute/B2B_Marketing_Minute48.mp3 Thu, 17 Dec 2009 12:00:00 EST -0500 3:37 b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group Email vs. Postal Mail: Battle Royale xxEmail vs. Postal Mail: Battle Royale Arketi Principal Rory Carlton voiced his take on the effectiveness of postal mail versus email in garnering attention in today’s electronic-centric world. http://www.arketi.com/minute/B2B_Marketing_Minute47.mp3 Wed, 2 Dec 2009 9:00:00 EST -0500 3:35 b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group Webinars: Compelling BtoB Engagement Webinars: Compelling BtoB Engagement The massive shift of marketing to the digital realm has caused BtoB marketers to re-assess their engagement strategies. Arketi Group examines the viability of webinars as an effective and interactive tool for marketers and provides some best practices to consider. http://www.arketi.com/minute/B2B_Marketing_Minute46.mp3 Fri, 30 Oct 2009 17:00:00 EST -0500 4:34 b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group Do's and Don'ts of Effective Media Relations Do's and Don'ts of Effective Media Relations Arketi Group highlights a few fundamental tenets to abide by when conducting outreach with the media. Some best practices to employ include performing due diligence, understanding the reporter's preferences, avoiding over-the-top-jargon and leveraging social media channels to "follow" the reporter. http://www.arketi.com/minute/B2B_Marketing_Minute45.mp3 Mon, 05 Oct 2009 17:00:00 EST -0500 5:28 b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group Components of a High-Value Loyalty Marketing Campaign Components of a High-Value Loyalty Marketing Campaign Arketi Group offers tactics, best practices and strategies for business-to-business companies to utilize when implementing an effective and sustainable loyalty marketing program. http://www.arketi.com/minute/B2B_Marketing_Minute44.mp3 Thu, 20 Aug 2009 17:00:00 EST -0500 8:47 b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group The Future of the Social Media News Release The Future of the Social Media News Release In this BtoB Marketing Minute exclusive, Arketi Principal Mike Neumeier, APR sits down with Jason Kintzler, founder and CEO of PitchEngine, to discuss the evolution of the social media news release. Learn how this progressive style of sharing news is paving the way for future press releases. http://www.arketi.com/minute/B2B_Marketing_Minute43.mp3 Mon, 27 Jul 2009 12:00:00 EST -0500 19:01 b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group Specific Tactics for BtoB Companies Using Marketing Automation Solutions Specific Tactics for BtoB Companies Using Marketing Automation Solutions Arketi Group offers recommendations for business-to-business companies using marketing automation solutions to find, nurture and convert leads more effectively. Some of the strategies that business-to-business companies can use to capitalize on their marketing automation solution include: Sort out qualified and less qualified leads by using targeted drip marketing campaigns, Use the "Give to Get" model to exchange valuable content for visitor contact information and infuse lead nurturing tactics into a marketing automation system which allows for more efficient prospect scoring. Want specific tips on getting the most out of your marketing automation solution? Our latest white paper found on our website, Five Steps to Automate Your BtoB Marketing, provides just that. http://www.arketi.com/minute/B2B_Marketing_Minute42.mp3 Mon, 29 Jun 2009 12:00:00 EST -0500 5:05 b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group The Importance of Marketing Automation for BtoB Companies The Importance of Marketing Automation for BtoB Companies Arketi Group offers advice on how business-to-business companies are utilizing marketing automation solutions to help track and manage prospect outreach more efficiently. BtoB companies can take advantage of marketing automation solutions as it allows marketers to better: identify potential prospects, score the prospect based on level of qualification, nurture the lead with automatic, customizable follow-ups and measure the effectiveness of all lead generation and nurturing activities. http://www.arketi.com/minute/B2B_Marketing_Minute41.mp3 Mon, 1 Jun 2009 15:00:00 EST -0500 5:05 b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group Crisis Communications Planning in a BtoB World Crisis Communications Planning in a BtoB World Although crises more frequently burden the consumer realm, it is wise for B2B professionals to be prepared in the case of an incident. In fact, a recent BtoB Magazine survey found that 57 percent of marketing executives report their company does not have a crisis response plan currently in place. Arketi Group examines the importance of having a BtoB Crisis Communications plan, as well as five components vital to any plan: Documented roles and protocols, operational materials, Continuous improvement protocols, immediate response materials and supplemental materials. http://www.arketi.com/minute/B2B_Marketing_Minute40.mp3 Mon, 17 May 2009 12:00:00 EST 4:43 b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group How To "Web 2.0" Your BtoB Website How To "Web 2.0"; Your BtoB Website Arketi Group offers advice, tips and techniques to help make your BtoB site more "Web 2.0."; Some ways Web 2.0 sites distinguish themselves from those retroactively labeled Web 1.0 sites include: 2.0 sites look and behave more like desktop applications, Visitors themselves are contributors to the site content, 2.0 sites typically incorporate a mix of "cool" new technologies. http://www.arketi.com/minute/B2B_Marketing_Minute39.mp3 Wed, 22 Apr 2009 12:00:00 EST 9:54 b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group Behind the Scenes with Tech Pioneer Ben Dyer and His Latest Venture – TechDrawl Behind the Scenes with Tech Pioneer Ben Dyer and His Latest Venture – TechDrawl In this interview, we speak with technology pioneer Ben Dyer, CEO of TechDrawl, an interactive video blog showcasing emerging technology businesses fresh from the South. Ben, who founded Peachtree Software (now owned by Sage Software which is an Arketi client) among other successful technology companies and is a member of Georgia’s Technology Hall of Fame, shares with us what he sees in the latest crop of technology companies. In addition, he reminds BtoB marketers that now is the time to embrace what he calls the SNAKE strategy (Sell Now And Keep Eating). http://www.arketi.com/minute/B2B_Marketing_Minute38.mp3 Wed, 18 Mar 2009 9:00:00 EST 4:57 b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group Messaging and Positioning: Successful Integration Messaging and Positioning: Successful Integration Arketi Group offers advice on how to effectively balance strong messaging with proper segmentation. Some tips for business-to-business technology companies to consider when exploring their messaging and positioning strategies are: Keep your organization’s message simple and value-driven, segment according to the high-level message to promote consistency and visibility & unite messaging and segmentation as part of one organizational strategy. For more information about balancing messaging and positioning, visit http://www.arketi.com/newsletter/newsletter0109.html to read January’s “Core”, Arketi’s monthly newsletter on best practices of business-to-business marketing. http://www.arketi.com/minute/B2B_Marketing_Minute37.mp3 Mon, 2 Feb 2009 17:30:00 EST 4:41 website, optimization, marketing, arketi, b2b, technology, btob, business-to-business, PR, b-to-b, public relations Arketi Group The Importance of Repositioning: An Interview with Ajay Murthy The Importance of Repositioning: An Interview with Ajay Murthy In this interview, we speak with Ajay Murthy, vice president of global marketing for Convergys Corp., about how he went about repositioning this global leader in relationship management. Ajay offers tips for business-to-business technology companies to consider when repositioning including the need to: Understand the overall corporate vision and strategy, find out what the customer’s expectations of your organization are & engage your employees through education and communication. http://www.arketi.com/minute/B2B_Marketing_Minute36.mp3 Thu, 11 Nov 2008 17:30:00 EST 9:08 website, optimization, marketing, arketi, b2b, technology, btob, business-to-business, PR, b-to-b, public relations Arketi Group Selling Tips for Business-to-Business Tech Businesses to Consider: An Interview with Douglas Rodgers Selling Tips for Business-to-Business Tech Businesses to Consider: An Interview with Douglas Rodgers Douglas Rodgers is CEO and managing partner of FOCUS LLC. Founded in 1982, FOCUS is a national middle market investment banking firm providing merger, acquisition and corporate finance services. In this interview, we speak with Douglas about tips for business-to-business technology companies to consider when selling. Interview highlights include: How to avoid customer concentration, How to build exit strategies into your business plan, When to develop investment banker relationships, What is the role of brand building in mid-market M&A and When to look for financing and liquidity. For more information on Douglas Rodgers and FOCUS LLC, visit www.focusbankers.com. http://www.arketi.com/minute/B2B_Marketing_Minute35.mp3 Wed, 1 Oct 2008 17:30:00 EST 10:53 website, optimization, marketing, arketi, b2b, technology, btob, business-to-business, PR, b-to-b, public relations Arketi Group 10 Must-Do Items for Creating an Effective and Dynamic Website...Part II There’s more to building a website than writing text and choosing images. Learn the last five of 10 important steps to ensure your website delivers maximum impact and generates an increased number of leads: Give each page an explicit meaning, incorporate analytics to help track valuable user tendencies, only request information needed to follow-up, develop the site with future growth in mind, and ensure thorough testing and quality assurance of the site. There’s more to building a website than writing text and choosing images. Learn the last five of 10 important steps to ensure your website delivers maximum impact and generates an increased number of leads: Give each page an explicit meaning, incorporate analytics to help track valuable user tendencies, only request information needed to follow-up, develop the site with future growth in mind, and ensure thorough testing and quality assurance of the site. http://www.arketi.com/minute/B2B_Marketing_Minute34.mp3 Thu, 14 Aug 2008 17:30:00 EST 9:07 website, optimization, marketing, arketi, b2b, technology, btob, business-to-business, PR, b-to-b, public relations Arketi Group 10 Must-Do Items for Creating an Effective and Dynamic Website...Part I There’s more to building a website than writing text and choosing images. Learn the first five of 10 important steps to ensure your website delivers maximum impact and generates an increased number of leads: Maximize your search engine presence, know your key audiences, get visitors’ attention by communicating in their language, encourage visitors to take action and be natural with a consistent message. Find out more with 10 Must-Do Items for Creating an Effective and Dynamic Website…Part II. There’s more to building a website than writing text and choosing images. Learn the first five of 10 important steps to ensure your website delivers maximum impact and generates an increased number of leads: Maximize your search engine presence, know your key audiences, get visitors’ attention by communicating in their language, encourage visitors to take action and be natural with a consistent message. Find out more with 10 Must-Do Items for Creating an Effective and Dynamic Website…Part II. http://www.arketi.com/minute/B2B_Marketing_Minute33.mp3 Mon, 21 Apr 2008 12:30:00 EST 10:02 website, optimization, marketing, arketi, b2b, technology, btob, business-to-business, PR, b-to-b, public relations Arketi Group Interview with Apprentice Contestant and Small Business Author Wes Moss Interview with Apprentice Contestant and Small Business Author Wes Moss In his book, Wes Moss shares the stories of 18 people who have used the entrepreneurial spirit to succeed in corporate America. Mylle Mangum, CEO of Arketi client IBT Enterprises is among the executives featured in the book which is on shelves now. http://www.arketi.com/minute/B2B_Marketing_Minute32.mp3 Tue, 31 Mar 2008 11:30:00 EST 4:02 entrepreneur, marketing, arketi, b2b, marketing, technology, btob, business-to-business, PR, public relations Arketi Group Interview with Technology Analyst Micky Long Interview with Technology Analyst Micky Long There are many mistakes that companies make when meeting with an analyst. Arketi talks with Micky Long, research director in the Strategic Service Management Practice at the Aberdeen Group, about how to approach and prepare yourself before bringing your product to industry and technology analysts. http://www.arketi.com/minute/B2B_Marketing_Minute31.mp3 Tue, 27 Feb 2008 11:30:00 EST 12:43 analyst, marketing, arketi, b2b, marketing, technology, btob, business-to-business, PR, public relations Arketi Group So You've Started a Blog...Now What? So You've Started a Blog...Now What? Blogging successfully takes more than just posting thoughts in an open forum. It requires involvement in the larger blogging community. There are a number of tools that can help you get started. http://www.arketi.com/minute/B2B_Marketing_Minute30.mp3 Tue, 08 Jan 2008 10:30:00 EST 4:08 blog, blogging, corporate blog, marketing, arketi, b2b, marketing, technology, btob, business-to-business, PR, public relations Arketi Group B2B Marketing Roundup B2B Marketing Roundup Direct Marketing Expected to grow in 2008, Lead Nurturing as a Profit Center, Identifying Online Influencers http://www.arketi.com/minute/B2B_Marketing_Minute29.mp3 Mon, 03 Dec 2007 10:30:00 EST 5:20 b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group B2B Marketing Roundup B2B Marketing Roundup A Book is Only as Good as Its Cover; Email Survey Best Practices; A Glance at the Industry: BtoB Ad Spending http://www.arketi.com/minute/B2B_Marketing_Minute28.mp3 Mon, 26 Nov 2007 10:30:00 EST 5:05 b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group Crisis Communications: 5 Tips to Weather the Storm Crisis Communications: 5 Tips to Weather the Storm Crises can happen at any time, and they often arise when you least expect it. http://www.arketi.com/minute/B2B_Marketing_Minute27.mp3 Mon, 26 Nov 2007 10:30:00 EST 5:01 Crisis, marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group UGA Panel Discussion UGA Panel Discussion Full Panel Discussion of Social Media's impact on Georgia at the University of Georgia's Grady College of Journalism and Mass Communications http://www.arketi.com/minute/B2B_Marketing_Minute26.mp3 Tue, 06 Nov 2007 10:30:00 EST 1:15:24 b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group The Name Game The Name Game What's in a name? For businesses and products, a lot. Businesses are always looking for the name that resonates strongly in their markets and most accurately reflects who they are and what they do. Before choosing a name for a business or product, there is a nine-step game you will want to play - The Name Game! http://www.arketi.com/minute/B2B_Marketing_Minute25.mp3 Tue, 02 Oct 2007 10:30:00 EST 06:32 naming, b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group Maximizing Click-Through Rates in our E-Newsletters; Driving Sales with Microsites and Landing Pages; Who's Watching Your Wiki?; McKinsey Quarterly's Online Marketing Survey Maximizing Click-Through Rates in our E-Newsletters; Driving Sales with Microsites and Landing Pages; Who's Watching Your Wiki?; McKinsey Quarterly's Online Marketing Survey Maximizing Click-Through Rates in our E-Newsletters; Driving Sales with Microsites and Landing Pages; Who's Watching Your Wiki?; McKinsey Quarterly's Online Marketing Survey http://www.arketi.com/minute/B2B_Marketing_Minute24.mp3 Thu, 20 Sep 2007 10:30:00 EST 05:26 web 2.0, b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group An Interview with Kenneth Bernhardt Staying Focused on Core Company Values: An Interview with Kenneth Bernhardt Bigger marketing budget, B2B ad revenue also might climb, New marketing channel such as RSS, Blogs & Podcasting http://www.arketi.com/minute/B2B_Marketing_Minute23.mp3 Mon, 27 Aug 2007 13:30:00 EST 14:55 b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group Corporate Social Responsibility for All Corporate Social Responsibility for All Keyword Prices, SMB Outlook, Brand Democratization and Integrated Marketing http://www.arketi.com/minute/B2B_Marketing_Minute22.mp3 Mon, 20 Aug 2007 11:45:00 EST 4:40 b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group The Three "Rs" of B2B Marketing The Three "Rs" of B2B Marketing The days of bottomless marketing budgets are long gone. Today, marketing executives have limited dollars and resources, but the pressure to get the same number, if not more, of leads for their sales teams is still there. So marketing execs must be smart about how they use their marketing content and look for creative ways to get the leads they need. This podcast gives specific examples for how you can get stretch your marketing content. http://www.arketi.com/minute/B2B_Marketing_Minute21.mp3 Mon, 06 Aug 2007 13:30:00 EST 5:00 b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group Performing high-tech research on a low-tech budget Performing high-tech research on a low-tech budget Many times, we marketers want to test our beliefs in the marketplace, but we know we have tight budgets. Today, we explore research options available that can help you back up your claims, even with a limited budget. http://www.arketi.com/minute/B2B_Marketing_Minute20.mp3 Mon, 11 Jun 2007 13:30:00 EST 5:18 b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group B2B Marketing News Roundup B2B Marketing News Roundup B2B Marketing Budgets Are Up; Marketing in the Virtual World; Live B2B Marketing Events Are Increasingly Effective; 8 Tips to Improve Your Online Presence Through Email Marketing http://www.arketi.com/minute/B2B_Marketing_Minute19.mp3 Mon, 15 Jan 2007 13:30:00 EST 6:45 b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group An Interview with Dick Cook Ethics in business Dick Cook, senior advisor at Focus Enterprises. Founded in 1982 in Washington, DC, Focus provides a range of investment banking services tailored to the needs of emerging growth and middle market businesses. http://www.arketi.com/minute/B2B_Marketing_Minute18.mp3 Mon, 15 Jan 2007 13:30:00 EST 14:20 b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group Kim T. Gordon Interview The Top 10 Marketing Trends to Watch in 2007 Gordon is one of the country's leading experts on the small-business market, having more than 27 years of experience as an author, national columnist, marketing expert, media spokesperson and lecturer. Today, she talks about the top marketing trends to watch in 2007 in the interview with Arketi Group. http://www.arketi.com/minute/B2B_Marketing_Minute17.mp3 Fri, 15 Dec 2006 14:00:00 EST 13:40 b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group Search Marketing: How to Attract Robots to Your Website Techniques for attracting "robots" 5 simple robot-attraction rules. http://www.arketi.com/minute/B2B_Marketing_Minute16.mp3 Wed, 15 Nov 2006 10:00:00 EST 6:45 b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group Services Marketing for Technology Companies A Conversation with Tech Guru Jeffrey Tarter on Services Marketing for Technology Companies The recently released ASP 2006 Maintenance and Services Ratios Report shows service revenue produces 51 percent of total revenue for a typical software company. In this podcast Arketi Principal Mike Neumeier discusses the importance of service offerings with Technology Guru and ASP's founder and executive director Jeffrey Tarter. http://www.arketi.com/minute/B2B_Marketing_Minute15.mp3 Mon, 09 Oct 2006 11:40:00 EST 11:15 b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group Improve Customer Interactions 7 ways to improve customer interactions, When warm prospects turn cold, Search to dominate online ad spending for the next five years, Product placement becomes a stronger marketing tool Improve Customer Interactions, When Warm Prospects Turn Cold, Search to Dominate Online Ad Spending, Product Placement Becomes Stronger Marketing Tool http://www.arketi.com/minute/B2B_Marketing_Minute14.mp3 Fri, 22 Sep 2006 10:03:00 EST 6:30 b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group Online Advertising and Click Fraud What is click fraud? How bad is it really? What companies are doing to prevent and report click fraud? Smart advertising can reduce click fraud. While there is much debate among marketers on whether print advertising is more beneficial than broadcast or whether online is the best way to go, there are serious debates about Internet advertising and the issues surrounding click fraud. http://www.arketi.com/minute/B2B_Marketing_Minute13.mp3 Tue, 05 Sep 2006 13:23:00 EST 4:10 b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group Best Brands Backlash Harris Poll recently completed a survey that identified the top 10 brands as reported by U.S. adults. The brands atop the list may not come as a surprise, but recent headlines may lead to a shortened longevity at the head of the class. The brands atop the list may not come as a surprise, but recent headlines may lead to a shortened longevity at the head of the class. http://www.arketi.com/minute/B2B_Marketing_Minute12.mp3 Fri, 25 Aug 2006 15:00:00 EST 6:05 b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group Demand generation that works We are often asked from B2B marketers, what can I do to improve my demand generation response rate? While there are too many tips to share in this podcast, here are four quick ideas to get you on the road to demand generation that works. Four quick ideas to get you on the road to demand generation that works. http://www.arketi.com/minute/B2B_Marketing_Minute11.mp3 Fri, 11 Aug 2006 16:00:00 EST 4:55 b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group Defining the typical roles of these four departments have in an organization and how best they work together. Product Development, Product Management, Marketing & Sales What's the best way for Marketing to work with … and not counter to … other departments – like Product Development, Product Management, and Sales? We provide a simple starting place to understand the typical role these four departments have in an organization and how best they work together. http://www.arketi.com/minute/B2B_Marketing_Minute10.mp3 Wed, 05 Jul 2006 14:00:00 EST 6:00 b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group Internet Surveys, Lead Generation Campaigns, and Management Consultants Enter Advertising. Today B-to-B marketers illustrating industry thought leadership are faced with many channels to showcase their knowledge. From white papers to case studies, bylined articles, the result is an unlimited number of ways to communicate best practices, business value and industry expertise. Today companies are beginning to arm themselves with survey research. Listen this session to find out how companies go about it. http://www.arketi.com/minute/B2B_Marketing_Minute9.mp3 Mon, 19 Jun 2006 12:00:00 EST 4:20 b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group B2B marketing - Special Segment – Technology At Work: Using blogs, podcasting and RSS to build your brand. Recorded at the PRSA|GA PRactical Perspectives Conference held on May 5, 2006 in Atlanta. This session will use live case studies to showcase some of the newest technology tools available to communications professionals. We will cover the basics to the big three (blogs, podcasts and RSS) so you can speak with knowledge ably about them. The session will then dive deeper dive into how online tools are being used to engage, educate and induce action. Mon, 15 May 2006 12:00:00 EST 53:55 http://www.arketi.com/minute/B2B_Marketing_Minute8.mp3 b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group B2B marketing - improving email marketing, current tax rate and small business, detached marketers from their clients and most powerful brand companies. Ways of improving your email open rates, One of the top marketing trends in 2006, Tax rate and small business, Marketers and their customers and The powerful brand company. Arketi B2B marketing minute show #7. In today's B2B marketing minute, we'd like to discuss about ways of improving your email open rates, one of the top trends in 2006, relation ship between tax rate and small business, marketers being close to their customers and which company has the powerful brand. Tue, 25 Apr 2006 12:00:00 EST 7:15 http://www.arketi.com/minute/B2B_Marketing_Minute7.mp3 b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group B2B marketing messaging at its Core What makes for a good message that resonates and sparks interest and action? Listen this Arketi B2B marketing minute show and find out 4 powerful marketing ideas for your organization. Arketi B2B marketing minute show #6. About powerful marketing messaging ideas. Who's your target?, Do research, features versus benefits and getting emotional. Tune in to our show to find out more. Tue, 18 Apr 2006 12:00:00 EST 4:40 http://www.arketi.com/minute/B2B_Marketing_Minute6.mp3 b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group Newspaper Industry Makes Headlines, B2B Ad Spending Study, Mad Ave Finds Search, Words That Work Recent newspapers headlines and how the news media is evolving nowadays. Is multimedia and internet really threatening newspapers? How are newspapers evolving? What kind of multimedia is spreading? Listen and learn more about today's newspapers, multimedia B2B ad and words that work. Tue, 21 Mar 2006 12:00:00 EST 7:30 http://www.arketi.com/minute/B2B_Marketing_Minute5.mp3 b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group Highly Fragmented Marketing Media Channel Choices Today B2B marketers working to attract and keep customers are faced with highly fragmented media channel choices that is further complicated by long selling cycles. The consistent and integrated delivery of messaging to customers across channels continues to win more and more fans. Wed, 01 Mar 2006 12:00:00 EST 6:10 http://www.arketi.com/minute/B2B_Marketing_Minute4.mp3 b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group The Difference between Goals and Objectives, Strategies and Tactics Goals and Objectives vs. Strategies and Tactics Goals and Objectives, strategies and Tactics are key to any solid marketing plan Wed, 01 Mar 2006 12:00:00 EST 6:05 http://www.arketi.com/minute/B2B_Marketing_Minute3.mp3 b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group Positive polls on Marketing 2006 Two recently released surveys are bullish on B2B marketing spending on 2006 Bigger marketing budget, B2B ad revenue also might climb, New marketing channel such as, RSS, Blogs & Podcasting Wed, 01 Mar 2006 12:00:00 EST 5:05 http://www.arketi.com/minute/B2B_Marketing_Minute2.mp3 b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations Arketi Group News, ideas and best practices Keyword Prices, SMB Outlook, Brand Democratization and Integrated Marketing Sat, 25 Feb 2006 12:00:00 -0500 5:25 http://www.arketi.com/minute/B2B_Marketing_Minute1.mp3 b2b marketing, arketi, b2b, marketing, technology marketing, btob, business-to-business, PR, public relations