Oversight Systems is a leading provider of automated continuous monitoring solutions for Sarbanes-Oxley (SOX) compliance. In a market awash with competitive software solutions launched in response to SOX legislation, Oversight sought to differentiate itself from the competition and increase its share of mind among executives.
Solution
Arketi Group took the innovative approach of using a survey as a tool to position Oversight as a thought leader on SOX compliance. The survey polled C-level executives on their opinions on a broad range of SOX-related issues. The results were then analyzed and published as the Oversight Systems Report on Sarbanes-Oxley Compliance.
Arketi used the report and underlying survey data to secure media placements and drive downloads of the report from Oversight’s website (www.oversightsystems.com/survey). Significant findings were also used as the basis for by-lined articles and fact sheets on newsworthy topics.
In addition, the reports are regularly used in sales situations, as call-to-actions
on the Oversight website, in Oversight’s newsletter and on the
company’s popular SOXMonitoring blog (soxmonitoring.blogspot.com).
The success of this campaign has since inspired the development of more surveys examining risk management, corporate fraud and shared service centers.
Results
In the past year, analysis of the survey data yielded more than 40 relevant data points for media pitching. Media coverage outpaced all expectations, reaching more than 5.9 million subscribers. Last year alone, media coverage of the survey campaign accounted for more than 85 percent of total media coverage for Oversight.
The campaign earned more than 45 key media placements in such notable publications as USA Today, Investors’ Business Daily and Forbes. Even more significantly, data from the Oversight research reports was quoted by the Public Company Accounting Oversight Board (the government body that drafts SOX regulations), and in testimony before the U.S. House of Representatives – further cementing Oversight’s position as an industry thought leader.
To date, more than 25,000 unique visitors have downloaded one of the seven Oversight Systems research reports. Additionally, 75 percent of the more than 770 financial executive survey respondents opted-in to Oversight’s marketing mailing list.
Kudos
Oversight Systems has won several awards for its marketing programs developed by Arketi Group:
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