Expertise
Interactive
Arketi Group Interactive

INTERACTIVE DESIGN & DEVELOPMENT

How can you ensure your design communicates your message effectively to your target market?

Arketi prioritizes strategic, results-driven design decisions that elevate your brand and engage your audience. Our in-house creative studio of top designers and developers transforms your ideas into powerful campaigns and creative executions that drive measurable outcomes.

From videos and animations to websites, battle cards, presentations, and FastFacts, our studio has delivered a wide range of impactful assets for B2B clients. Whether we develop your brand guide from scratch or work with your existing guidelines, organizations trust Arketi to bring their vision to life with creativity and precision. In B2B marketing, standing out matters – let’s make creativity your competitive advantage.

 

What We Do

What does it mean to be truly creative in B2B marketing?

Creativity goes beyond aesthetics. We believe it’s about driving meaningful actions and measurable results in the marketplace. Our in-house studio manages all aspects of design and interactive execution, while our cross-functional team brings together expertise from diverse disciplines to deliver integrated solutions.

We leverage the full capabilities of our firm, collaborating from concept through execution to ensure every project – whether a new website or printed collateral – serves a strategic purpose. For us, effective design is not just about how something looks, but about inspiring the right behaviors and outcomes for your business. 

How important is your website in shaping first impressions and driving business results?

For most prospects, journalists, customers, analysts, and potential employees, your website is the first point of contact with your company. That’s why effective website development goes far beyond design and programming – it requires a deep understanding of your message, target audience, marketplace, and sales cycle. Only with this insight can you create a website strategy and information architecture that truly supports your business goals.

We’ve refined our website development process through extensive experience with B2B clients. We consider every aspect – from audience targeting and technology to search, social media, content, and creative execution. The result is a website that resonates with today’s users and remains flexible for future market changes.

 

View examples of our work

You may have the best, fastest, most impressive website on the internet, but if there’s nothing to engage with, why should visitors stay?

Virtual tours, ROI calculators, interactive infographics – smart B2B technology companies use these types of micro apps and digital tools to increase the effectiveness of their website and digital presence.

Needless to say, we’ve built our fair share. We were one of the first adopters of the online ROI calculator, and we’ve since expanded our approach to create industry benchmarking tools, interactive web elements and purpose-built microsites for specific campaigns or projects.

 

View examples of our work

How can animation help your brand stand out and engage your audience in today’s crowded digital landscape?

Animations capture attention and drive engagement in ways that static images and text simply can’t. For B2B marketers, leveraging animation is a powerful strategy to boost brand awareness and differentiate from competitors.

Arketi’s animation services amplify your brand across social media, websites, and digital campaigns – creating excitement and drawing users in. The result? Prospects spend more time with your content, increasing the likelihood of meaningful interactions and conversions

 

View examples of our work

How can video content elevate your brand and drive audience engagement?

Clients describe our videos as dynamic, engaging, and memorable – qualities that set brands apart in today’s digital landscape. Arketi delivers full-production video services, managing every step from concept and filming to execution and promotion. Our team has traveled nationwide to produce a wide range of content, including product demos, corporate overviews, executive interviews, and commercials.

We believe every video should maximize its impact. That’s why, after production, we help clients amplify their investment by ensuring videos reach the right audiences and drive measurable results.

 

View examples of our work

Does print still matter in a digital-first marketing world?

Absolutely. Even in today’s digital landscape, high-impact print collateral leaves lasting impressions that build brand awareness and drive engagement over time. Print materials also enable highly targeted marketing campaigns that can deliver significant returns on investment.

To maximize results, you need a partner with proven expertise. Arketi has successfully executed numerous print campaigns, helping clients bring their vision to life and achieve measurable outcomes.

 

View examples of our work

OUR EXPERTISE IS TRUSTED BY

COX
Fiserv
Iron Mountain
Körber
HOW WE DO IT

What sets Arketi apart as a B2B technology marketing partner?

Our deep expertise in B2B technology distinguishes us from other creative firms because we work with you to understand your business, your prospects, and the audiences you need to reach and engage. Recognizing that B2B buyers are driven by both logic and emotion, our creative process is centered around connecting with them on every level.

As a fully integrated agency, Arketi is equipped to develop and launch powerful creative quickly and efficiently. Our in-house studio, account team, and content specialists collaborate with you at every stage, refining your creative approach to deliver a one-of-a-kind look and feel.

We also believe in advancing your creative and interactive content post-launch. Whether you need a standout asset or a comprehensive go-to-market strategy, Arketi’s integrated approach to public relations and digital marketing ensures your content reaches the right audience and drives measurable results.

Why Leading B2B Brands Choose Arketi

  • Deep expertise in B2B technology, enabling a strong understanding of your business, prospects, and target audiences
  • Creative process focused on connecting with B2B buyers on both logical and emotional levels
  • Fully integrated agency structure for rapid, efficient development and launch of creative solutions
  • Collaborative approach – studio, account team, and content specialists work with you at every stage to refine and deliver a unique look and feel
  • Commitment to advancing creative and interactive content post-launch for ongoing impact
  • Integrated public relations and digital marketing strategies to ensure your content reaches the right audience and drives measurable results
Let me just say, this video is FANTASTIC! Arketi did such a great job! I just love the callout of the business challenges, how we solve them and why Iron Mountain is the partner of choice to make it happen.

Lisa Kluberspies

Sr. Marketing Manager, Demand Generation

Iron Mountain

GET IN TOUCH

WHERE MARKETING GENERATES REVENUE

When you work with Arketi Group, you collaborate with expert marketers, writers, designers, and strategists to create transformative marketing programs that deliver real business value.

Let’s get started.

INTERACTIVE
RESOURCES

What is the top cybersecurity concern for financial institutions today?

Every day, financial institutions are subjected to more than 20 million cyber events. It’s no surprise that cybersecurity remains a top priority for financial services executives, who are focused on protecting their organizations from ever-evolving digital threats.

Read the DefenseStorm case study
What is the top cybersecurity concern for financial institutions today?

What are five essential elements of a buyer-centric B2B website?

Your company’s website is the first place most people go to understand who you are and what you do. Arketi’s Jim Densmore outlines the top five must-haves to ensure your B2B website makes a strong impact on visitors and supports your business goals.

Watch the video now
5 Must-Haves for a Buyer-Centric B2B Website

How can B2B marketers leverage the metaverse for innovation and collaboration?

Arketi brought together a cross-section of the nation’s leading B2B marketing and communications professionals to explore, test, and experience the metaverse first-hand using Meta’s Horizon Workrooms. The event featured a presentation of Arketi’s 2022 Marketing Trends led by CEO Mike Neumeier, APR, and included a discussion on the development of metaverse technologies and their potential use cases in B2B marketing and communications.

Watch the video now
Experience the Metaverse with Arketi Group

What are 4 Things to Consider for PR and SEO to Get Along?

With the typical B2B researcher performing 12 online searches before engaging with a brand, search and PR are on a collision course. To ensure this intersection leads to collaboration instead of conflict, consider these four essential factors for aligning your PR and SEO strategies…

Read the CORE
4 things worth considering for PR and SEO to get along

How do different generations influence the B2B technology buying process?

We surveyed three generations of B2B buyers – Baby Boomers, Gen Xers, and Millennials – to understand their roles and perspectives in their organizations’ technology purchasing decisions.

Read the Insight
Not Your Father’s Buying Decision

What is the top cybersecurity concern for financial institutions today?

Every day, financial institutions are subjected to more than 20 million cyber events. It’s no surprise that cybersecurity remains a top priority for financial services executives, who are focused on protecting their organizations from ever-evolving digital threats.

Read the DefenseStorm case study
What is the top cybersecurity concern for financial institutions today?

What are five essential elements of a buyer-centric B2B website?

Your company’s website is the first place most people go to understand who you are and what you do. Arketi’s Jim Densmore outlines the top five must-haves to ensure your B2B website makes a strong impact on visitors and supports your business goals.

Watch the video now
5 Must-Haves for a Buyer-Centric B2B Website

How can B2B marketers leverage the metaverse for innovation and collaboration?

Arketi brought together a cross-section of the nation’s leading B2B marketing and communications professionals to explore, test, and experience the metaverse first-hand using Meta’s Horizon Workrooms. The event featured a presentation of Arketi’s 2022 Marketing Trends led by CEO Mike Neumeier, APR, and included a discussion on the development of metaverse technologies and their potential use cases in B2B marketing and communications.

Watch the video now
Experience the Metaverse with Arketi Group

What are 4 Things to Consider for PR and SEO to Get Along?

With the typical B2B researcher performing 12 online searches before engaging with a brand, search and PR are on a collision course. To ensure this intersection leads to collaboration instead of conflict, consider these four essential factors for aligning your PR and SEO strategies…

Read the CORE
4 things worth considering for PR and SEO to get along

How do different generations influence the B2B technology buying process?

We surveyed three generations of B2B buyers – Baby Boomers, Gen Xers, and Millennials – to understand their roles and perspectives in their organizations’ technology purchasing decisions.

Read the Insight
Not Your Father’s Buying Decision

What is the top cybersecurity concern for financial institutions today?

Every day, financial institutions are subjected to more than 20 million cyber events. It’s no surprise that cybersecurity remains a top priority for financial services executives, who are focused on protecting their organizations from ever-evolving digital threats.

Read the DefenseStorm case study
What is the top cybersecurity concern for financial institutions today?

What are five essential elements of a buyer-centric B2B website?

Your company’s website is the first place most people go to understand who you are and what you do. Arketi’s Jim Densmore outlines the top five must-haves to ensure your B2B website makes a strong impact on visitors and supports your business goals.

Watch the video now
5 Must-Haves for a Buyer-Centric B2B Website

How can B2B marketers leverage the metaverse for innovation and collaboration?

Arketi brought together a cross-section of the nation’s leading B2B marketing and communications professionals to explore, test, and experience the metaverse first-hand using Meta’s Horizon Workrooms. The event featured a presentation of Arketi’s 2022 Marketing Trends led by CEO Mike Neumeier, APR, and included a discussion on the development of metaverse technologies and their potential use cases in B2B marketing and communications.

Watch the video now
Experience the Metaverse with Arketi Group

What are 4 Things to Consider for PR and SEO to Get Along?

With the typical B2B researcher performing 12 online searches before engaging with a brand, search and PR are on a collision course. To ensure this intersection leads to collaboration instead of conflict, consider these four essential factors for aligning your PR and SEO strategies…

Read the CORE
4 things worth considering for PR and SEO to get along

How do different generations influence the B2B technology buying process?

We surveyed three generations of B2B buyers – Baby Boomers, Gen Xers, and Millennials – to understand their roles and perspectives in their organizations’ technology purchasing decisions.

Read the Insight
Not Your Father’s Buying Decision