Arketi Group - company: leadership - B2B technology marketing in Atlanta

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Sami Jajeh provides Arketi Group’s clients with senior-level expertise and marketing advice from a technology businessperson's perspective. Sami combines both an MBA's critical thinking skills and extensive technology marketing domain knowledge to solve tough, strategic marketing questions. From comprehensive marketing plans to competitive analyses to corporate re-launches, his work positions companies to gain revenue momentum and strong growth. Sami brings more than 20 years of experience in strategic and product marketing, marketing communications and PR, and sales and business development.

Sami's career began in computer science, giving him a technology understanding to help clients "cut through the clutter" and create a compelling customer-centric value proposition. His career spans almost every aspect of creating great companies, but the greatest portion of his career has been spent in marketing, business development, and entrepreneurship - ranging from IBM to co-founding two start-ups. All four of the emerging growth companies in which Sami has been an executive successfully executed a liquidity event. Sami is very involved within the technology community. He serves as President-elect on the Technology Executives Roundtable Board of Directors, on the GRA/TAG Business Launch Board of Directors, actively with numerous High Tech Ministries programs, including a graduate of their Ambassadors program, and is a recent graduate of the Technology Association of Georgia Board of Directors. Sami has an MBA from the University of North Carolina, Chapel Hill and a BS in Computer Science from University of California, Berkeley.

Mike Neumeier, APR has more than 15 years of proven experience in public relations, marketing and analyst relations. A specialist in counseling clients on the best means to effectively convey business messages to market and media influencers, Mike has built an enviable record of creating and delivering plans that result in building the bottom line. This record earned him a coveted spot on the PR News 2003 15-to-Watch list.

Previously Mike served as director of media and analyst relations for Interland (now Web.com), a web hosting and online services provider for small businesses. Mike has also served as a PR and marketing executive for two large independent marketing and PR agencies, as the director of news services for Mercer University, and as a writer at the University of Florida’s Health Science Center. Mike has earned the distinction Accredited in Public Relations (APR) and more than 40 industry awards, including a PRSA Bronze Anvil for architecting a demand-creation program resulted in a $13 million increase in sales.

Mike is the immediate past president of the GA|PRSA chapter (the second largest PRSA chapter), serves on the Board of Directors of the Technology Executives Roundtable as well as the Technology Association of Georgia, a founding member of the Atlanta PR Interfaith Prayer Breakfast, past chair of the University of Florida's Public Relations Advisory Board, serves on the National Advisory Board for Kennesaw State University’s Department of Communication, a member of the HealthMPowers Board, and has served on numerous national Public Relations Society of America committees. Mike has earned a bachelor of science degree from the University of Florida in Public Relations and is currently completing his master’s in mass communications.

Rory Carlton is a marketing professional with 25 years experience in advertising and marketing, particularly in the B2B and technology arenas. He has worked on both the client and agency side of the business, including European marcom management for a division of Lockheed Corporation. Later, he led a management buyout of an international B2B marketing agency in Amsterdam, the Netherlands, and thereafter established a sister agency in Atlanta, serving both American and European clients.

Rory has worked in various strategic and creative roles for numerous clients including BMW, IBM, Siemens, British Telecom, Experian, McGraw Hill, Philips, Kraft Foods, Tenneco, Schlumberger, and the Royal Jordan Tourism Board. His portfolio covers messaging, brand development, advertising (print/radio/outdoor), collateral communications, trade shows, direct mail, packaging, internal communications, online and interactive multimedia.

Rory is a First Class Honours graduate of the University of London and has an MBA from the European University. He has lived in London, Amsterdam and Vienna. Hij spreekt vloeiend nederlands.

Micky Long draws on more than 25 years of B2B technology marketing, public relations and analyst experience. He has helped deliver revenue and market share results for companies like IBM, Tech Data, MAPICS, Siemens, Indus International, Hayes and others. Most recently, Micky was lead technology industry analyst with Aberdeen Group’s Strategic Service Management practice, where he produced major research benchmark studies, conducted nearly 100 strategic briefings with software and technology vendors and was a lead speaker at conferences and webcasts within the technology community.

From driving multi-million dollar, multi-country marketing programs for IBM Global Network, to generating more than 100,000 sales leads for a data storage company, to helping revitalize the brand of an enterprise software company, Micky understands marketing’s role in increasing market share and improving revenue growth. In fact, while he was at Hayes, he was part of the initial team that grew the company from $12 to $170 million in two years.

Micky is involved in the technology marketing community, serving on the board of TAG Marketing Society, of which he is also the former board president. He is on the board of advisors for Sales and Marketing Executives International’s (SMEI) Atlanta chapter. He is a past board member of the Southeastern Software Association. Micky has a BS in Communications from Temple University.

Jackie Parker has more than 15 years of public relations and corporate communications experience, working with myriad clients in the technology, healthcare, professional services and higher education arenas. Jackie started her career working with high tech companies including BellSouth, EMC and Hughes Network Systems – helping those companies successfully launch products and services and build their brands through executive visibility programs.

Before joining Arketi, Jackie was vice president of media relations for a national public relations firm. In that role, she provided strategic media relations counsel to account teams and clients in various industry segments, including technology and healthcare, regularly securing coverage in high-profile media outlets, including USA Today, BusinessWeek and CNBC.

In addition to her agency experience, Jackie has a strong corporate communications background working for H.J. Russell & Company and National Data Corporation. After graduating from the University of Missouri-Columbia, Jackie was a reporter for several newspapers, including The Indianapolis News.



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