The Outlook for Business-to-Business Technology Marketing in 2010
More than 20 marketing executives from leading technology companies throughout the Southeast gathered to discuss the current and future state of marketing in the business-to-business (BtoB) technology sector. ... Read what they had to say in The Outlook for Business-to-Business Technology Marketing in 2010.
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Marketing
With a strong message in place and a PR program that’s generating
the thought leadership and buzz you deserve, it’s time to get down
to the business of marketing.
Arketi’s core tenet is that marketing’s sole function is to help generate revenue – doing so requires communicating a compelling message to the marketplace and providing an environment where sales has what it needs to sell.
So, we start by building an identity that supports and enables the message to the marketplace in a visually compelling way. We support that with integrated demand generation programs that bring the best of lead nurturing, scoring and automation to life. And, finally, we help you provide the sales team the support and tools they need at every step of the sales funnel.
All of these programs are built on the foundations that Arketi applies to every engagement: a strong process, research into the competitive space, and a business results-based approach to everything we recommend. We know you are on the hook to connect the dots of everything you do to revenue… we consider ourselves on the hook with you.
To generate revenue, we draw on three key offerings:
To read about Arketi marketing in action, review our work for Convergys,
Flo Healthcare and Xerox.
