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Arketi Group
2801 Buford Highway  Druid Chase, Suite 375
Atlanta, GA 30329
404.929.0091 phone

For more information about Arketi Group,
e-mail info@arketi.com.
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The Outlook for Business-to-Business Technology Marketing in 2010

A survey of technology marketers, their plans and expectations for 2010

More than 20 marketing executives from leading technology companies throughout the Southeast gathered to discuss the current and future state of marketing in the business-to-business (BtoB) technology sector. ... Read what they had to say in The Outlook for Business-to-Business Technology Marketing in 2010.

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Thought Leadership

Marketing


With a strong message in place and a PR program that’s generating the thought leadership and buzz you deserve, it’s time to get down to the business of marketing.

Arketi’s core tenet is that marketing’s sole function is to help generate revenue – doing so requires communicating a compelling message to the marketplace and providing an environment where sales has what it needs to sell.

So, we start by building an identity that supports and enables the message to the marketplace in a visually compelling way. We support that with integrated demand generation programs that bring the best of lead nurturing, scoring and automation to life. And, finally, we help you provide the sales team the support and tools they need at every step of the sales funnel.

All of these programs are built on the foundations that Arketi applies to every engagement: a strong process, research into the competitive space, and a business results-based approach to everything we recommend. We know you are on the hook to connect the dots of everything you do to revenue… we consider ourselves on the hook with you.

To generate revenue, we draw on three key offerings:


To read about Arketi marketing in action, review our work for Convergys, Flo Healthcare and Xerox.