2011 Web Watch Media Survey
BtoB media continue to have a healthy appetite for social media tools. Our survey found 92 percent of journalists have a LinkedIn account, 85 percent are on Facebook, and 84 percent use Twitter… All this and more in the 2011 Arketi Web Watch Media Survey.
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Calling all BtoB Marketers.
The time has come to...
This places buyers at the center of all marketing priorities. Understanding what buyers care about, how they make decisions, and how they want to receive information. It makes marketing about them, not about us.
media + analyst relations
Knowing who to talk to: art. Knowing what to say: science. Bringing them together: Arketi’s strategy for delivering media and analyst relations that generate business results.
Together, we’ll build your company’s very own News Bureau – an outreach engine for analysts and the media. And we’ll apply our proactive Media Opportunity Outlooksm research methodology to uncover and elevate the stories hidden within your organization – generating a stream of news and trend pieces that ensures you are helping shape the conversation, rather than following it.
To accomplish this, our offerings include:
- Media and analyst tours
- Media training
- Case study, news release and media kit development
- Tradeshow support
- Crisis communications
Just as important, our team works with yours to create a customized Influencer Indexsm that baselines your current media and analyst mindshare, then measures the impact of our media programs going forward. This provides you with executive-level and detailed metrics to prove the value in your PR investment.
After all, the point of PR is to help you expand your awareness so you can sell more, to more buyers.
See Arketi’s media relations expertise help Sprint earn some impressive national exposure and engage more than 15,000 consumers.
Thought leadership is just one offering within our PR practice area. Read about our other offerings:
or return to the PR overview.
