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The Arketi B2B Marketing Minute is now ranked NUMBER ONE on iTunes Podcasts in the "B2B Marketing" category!

The Arketi B2B Marketing Minute is a regular podcast that covers news, ideas and best practices that business-to-business marketing professionals need to know. Listen in as B2B marketing consultants from Arketi Group and others share information vital to any organization looking to generate results and accelerate growth through intelligent strategy, branding, marketing and public relations.


   

NOW PLAYING - Season Three of the Arketi B2B Marketing Minute!

Season 3 – Show 4: Ten Must-Do Items for Creating an Effective and Dynamic Website…Part I (10:29)
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PREVIOUS SHOW

Season 3 – Show 3: Interview with Apprentice Contestant and Small Business Author Wes Moss (4:02)
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Season 3 – Show 2: Interview with Technology Analyst Micky Long (12:44)
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Season 3 – Show 1: So You’ve Started a Blog…Now What? (4:08)
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Season 2 – Show 12: Direct Marketing Expected to Grow in 2008; Lead Nurturing as a Profit Center; Identifying Online Influencers (5:20)
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Season 2 – Show 11: A Book is Only as Good as Its Cover; Email Survey Best Practices; A Glance at the Industry: B-to-B Ad Spending (5:05)
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Season 2 – Show 10: Crisis Communications: 5 Tips to Weather the Storm (5:01)
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Season 2 – Show 9: UGA Grady College Panel (1:15:24)
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Season 2 – Show 8: The Name Game (6:32)
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Season 2 – Show 7: Maximizing Click-Through Rates in our E-Newsletters; Driving Sales with Microsites and Landing Pages; Who’s Watching Your Wiki?; McKinsey Quarterly’s Online Marketing Survey (5:26)
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Season 2 – Show 6: Staying Focused on Core Company Values: An Interview with Kenneth Bernhardt (14:55)
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Season 2 – Show 5: Get Your Community Relations Program Off the Ground: An Interview with Brooks Robinson (4:40)
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Season 2 – Show 4: The Three "Rs" of B2B Marketing (5:00)
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Season 2 – Show 3: Performing high-tech research on a low-tech budget (5:18)
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Season 2 – Show 2: B2B Marketing Budgets Are Up; Marketing in the Virtual World; Live B2B Marketing Events Are Increasingly Effective; 8 Tips to Improve Your Online Presence Through Email Marketing (6:45)
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Season 2 – Show 1: Inside Business Ethics: an Interview with Dick Cook (14:20)
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Season 1 - Show 17: The Top 10 Marketing Trends to Watch in 2007: an Interview with Kim T. Gordon (13:40)
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Season 1 - Show 16: How to Attract Robots to Your Website
(6:45)
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Season 1- Show 15: A Conversation with Tech Guru Jeffrey Tarter on Services Marketing for Technology Companies
(11:15)
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Season 1 - Show 14: Improve Customer Interactions, When Warm Prospects Turn Cold, Search to Dominate Online Ad Spending, Product Placement Becomes Stronger Marketing Tool (6:30)
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Season 1 - Show 13: Online Advertising and Click Fraud (4:10)
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Season 1 - Show 12: Best Brands’ Backlash (6:05)
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Season 1 - Show 11: Demand Generation That Works(4:55)
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Season 1 - Show 10:
Defining Department Roles(6:00)
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Season 1 - Show 9:
Internet Surveys, Lead Generation Campaigns, and Management Consultants Enter Advertising (4:20)
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Season 1 - Show 8:
Special Segment – Technology At Work: Using blogs, podcasting and RSS to build your brand (53:55)
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Season 1 - Show 7: Improve Email Open Rates, Integrated Trends,  SMB Tax Impact, Marketers Lack Customer Touch, Powerful Brands
(7:15)
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Season 1 - Show 6: Four Powerful Ideas of How to Get on the Road to Building a Message That Works for your Organization
(4:40)
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Season 1 - Show 5: Newspaper Industry Makes Headlines, B2B Ad Spending Study, Mad Ave Finds Search, Words That Work
(7:30)
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Season 1 - Show 4: 35% of Marketers Get It, iPod vs. Amazon, Customer-Focused Value Math (6:10)
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Season 1 - Show 3: Goals, Objectives, Strategies and Tactics...Oh My! (6:05)
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Season 1 - Show 2: Marketing Priorities, Marketing Tools, Behavior Targeting and Focus Group Tips (5:05)
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Season 1 - Show 1: Keyword Prices, SMB Outlook, Brand Democratization and Integrated Marketing (5:25)
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YOU DON'T NEED AN iPOD!
You don't need an iPod to enjoy our podcasts. There are three ways to listen:

Listen now with our built-in player: Click the Listen link below each podcast listing. When the popup player opens, select the show you want from the playlist.

Download to your computer: Right-click the Download link below each podcast listing. when the popup player opens, select "Save As...") to save the audio file on your hard drive. Double-click on the saved file to play it.

Download to your iPod: Download from iTunes, and take the B2B Marketing Minute with you, wherever you go with your iPod.

 
   
HOW TO SUBSCRIBE

Don't miss an edition of the B2B Marketing Minute! Subscribe now, and your iPod or iTunes will be automatically updated each time we release a new podcast.

Step One: Download the Arketi B2B Marketing Minute podcast directly from iTunes or Podcast Alley, or via free "podcatching" software from other providers.

Step Two: Copy this link and add it to the "URL" or "feed" field in your podcatching software: http://www.arketi.com/b2bminute.rss.

Step Three: Enjoy! New shows will be automatically delivered to you as they are posted online.

 
   
MORE ABOUT PODCASTING

Simply put, podcasting is publishing audio files over the internet so anyone can download and listen to them. A podcast can be automatically delivered to subscribers so they can listen to it when it's convenient. For more information on podcasting, visit CNET or check out our Podcast FAQs.