press releases
Arketi Group Takes Home Five Awards From the 2006 Public Relations Society of America Phoenix Celebration
ATLANTA - November 15, 2006 - Arketi Group, an integrated public relations and marketing consultancy, continues its string of award wins, earning awards for all five of its entries at the 2006 Phoenix Awards. The Phoenix Award recognizes projects and programs that demonstrate excellence in the public relations profession in Georgia.
Arketi Group was presented with the Phoenix in the Marketing Business to Business category for a program architected and executed for Advectis, a provider of the mortgage industry's most widely used solution for electronic document collaboration. Arketi helped reposition Advectis through a survey campaign, eNewsletters, thought leadership, collateral and sales support. This marketing effort helped Advectis attain a 600 percent increase in customers and a 500 percent increase in Web-based leads.
Arketi Group won the Phoenix in the Publications category for a project on behalf of Brasfield & Gorrie, a general contractor and Forbes 500 company serving the Southeast. Brasfield & Gorrie tasked Arketi to design and create a book commemorating the construction of the world's largest aquarium, the Georgia Aquarium. Presented as gifts to those who lived and breathed the aquarium during the 30-month project, the Aquarium for Georgia limited-edition book also serves as a business development tool for the company.
Arketi Group earned the Phoenix in the Podcast category for the consultancy's own podcast series, the Arketi
B2B Marketing Minute, which shares insights with marketers on how to generate results and accelerate growth through strategy, branding, marketing and public relations. More than 7,000 unique visitors have heard the Arketi B2B Marketing Minute and 15 percent of the total traffic driven to www.arketi.com
Arketi Group earned a Certificate of Excellence in the Media Relations – Business to Business category for Oversight Systems, a leading provider of Sarbanes-Oxley compliance solutions. Oversight turned to Arketi Group to help architect an executive-facing thought leadership campaign. Key to this effort was a series of original research studies among U.S. financial executives. The resulting media coverage reached nearly 6 million, sparked more than 21,000 individual downloads of the survey reports and earned media placement with an advertising equivalency of more than $500,000.
Arketi Group was also presented with a Certificate of Excellence in the Brochures category for Flo Healthcare, the leading designer of comprehensive, integrated wireless solutions for the healthcare market. In 2006, Arketi recommended a brochure to educate multiple audiences; solidify Flo’s market-leader position; and create a multi-product line sales tool. The resulting 12-page brochure set a new industry standard and increased Flo’s visibility.
"Earning awards for all of our entries is especially meaningful because they are judged on the ability to produce real results, not just creative execution," said Mike Neumeier, APR, principal of Arketi Group. "Generating measurable business results for our clients is at the foundation of our work."
Earlier this year Arketi Group was also awarded the national PRSA Bronze Anvil Awards of Commendation for its efforts with Brasfield & Gorrie and Oversight Systems. Arketi also won two 2006 TAMY awards for Excellence in Technology Marketing given by the TAG Marketing Society for its work for clients Oversight Systems and TechDiscovery.
About Arketi Group
Based in Atlanta, Arketi Group is an integrated marketing consultancy that helps business-to-business organizations generate revenue and accelerate growth through intelligent strategy, branding, marketing and public relations. Seasoned by experience and disciplined in execution, the Arketi team delivers services and capabilities that get results. Clients such as Empagio, IBT Enterprises, Procuri, Secured Email, Sprint and Visiprise benefit from Arketi’s core belief that marketing generates revenue. For more information, call 404-929-0091 ext. 210 or visit www.arketi.com.
