press releases
Arketi Group Announces Availability of Business-to-Business Marketing Podcast Series
ATLANTA – December 19, 2006 – Arketi Group, an integrated marketing consultancy, today announced the availability of its ongoing podcast series the B2B Marketing Minute. This free, bi-monthly podcast explores issues and trends facing today’s business-to-business marketers.
A podcast is a short, Web-based, audio broadcast that is available for download and playback on a computer or digital music player such as an iPod. The B2B Marketing Minute, soft-launched earlier this year.
Each podcast averages five minutes and discusses information vital to generate results and accelerate growth through intelligent strategy, branding, marketing and public relations. Season one shows are now available, and include:
- A conversation with technology guru and Softletter founder Jeffery Tarter
- Defining department roles
- Demand generation that works
- Four powerful ideas of how to get on the road to building a message that works
The Arketi team writes, records, and produces all podcasts in-house and currently has 15 podcasts available for download at www.arketi.com/minute. Consistently ranked as the number one “B2B Marketing” podcast on Apple’s iTunes, B2B Marketing Minute is available through most popular podcatchers including iTunes, Podcast Alley and podfeed.net.
"Any marketer who lived through the Internet explosion when corporate Web sites rapidly transformed from 'nice to have' to a ‘must have,' knows exploring new media channels as they arise is smart,” said Mike Neumeier, APR, principal of Arketi Group. “That is how we started the B2B Marketing Minute, and we quickly found we were filling a much-needed information gap."
Arketi estimates nearly 15 percent of its total Web site traffic is a result of the B2B Marketing Minute podcast, proving that podcasting has its place in the B2B marketing mix. Since launching its podcast, Arketi has consulted with more than half-a-dozen organizations exploring the benefits and use of podcasts in their own marketing programs.
Recently, Arketi’s B2B Marketing Minute was named “podcast of the day” by Business-Podcasting.com and recently earned the Public Relations Society of America Georgia Phoenix Award for podcasting.
About Arketi Group
Based in Atlanta, Arketi Group is an integrated marketing consultancy that helps business-to-business organizations generate revenue and accelerate growth through intelligent strategy, branding, marketing and public relations. Seasoned by experience and disciplined in execution, the Arketi team delivers services and capabilities that get results. Clients such as Empagio, IBT Enterprises, Procuri, Secured Email, Sprint and Visiprise benefit from Arketi’s core belief that marketing generates revenue. For more information, call 404-929-0091 ext. 210 or visit www.arketi.com.
