Arketi Group Continues its Growth with Two New Hires
New talent supports company’s integrated marketing and public relations efforts

ATLANTA – January 15, 2007 – Arketi Group, an integrated marketing consultancy, continues its growth with the addition of two new consultants, Lisa Maggart and Whitney Ellis. Both will be responsible for delivering marketing and public relations counsel to Arketi’s business-to-business and technology clients.

"We are glad to have two very skilled marketing professionals on board," said Sami Jajeh, principal of Arketi Group. "Both bring a variety of writing, marketing and public relations experience to Arketi, which is key to our goal of providing solid, integrated marketing strategy to clients in the business-to-business space."

Maggart is a public relations and marketing consultant with more than 14 years experience in agency and corporate marketing and public relations. Prior to joining Arketi, Maggart served as director of public relations for Surgical Information Systems (SIS), a leading provider of surgical software. She has also worked in the technology, healthcare, consumer products, real estate, food service, education, insurance and banking industries.

Notably, Maggart launched and served as writer, editor and publisher of The Cutting Edge, a weekly healthcare news digest that grew to become the industry leading publication for surgeons, anesthesiologists and operating room nurses. She has also won numerous awards for her work including recognition from the Public Relations Society of America and the International Association of Business Communicators. She holds a bachelor’s degree in Communications from the University of Tennessee, with an emphasis on business and psychology.

Ellis joins Arketi from the University of Florida, where she received her bachelor’s degree in Public Relations. Her prior work experience includes the City of Jacksonville Beach, where she coordinated and executed events, a public relations campaign and marketing program to benefit the community. She also has experience working with the University Athletic Association, Inc. at the University of Florida.

About Arketi Group
Based in Atlanta, Arketi Group is an integrated marketing consultancy that helps business-to-business and technology organizations generate revenue and accelerate growth through intelligent strategy, branding, marketing and public relations. Seasoned by experience and disciplined in execution, the Arketi team delivers services and capabilities that get results. Clients such as Advectis, Brasfield & Gorrie, IBT Enterprises, Flo Healthcare, Secured Email, Sprint and Visiprise benefit from Arketi’s core belief that marketing generates revenue. For more information, call 404-929-0091 ext. 210 or visit www.arketi.com.