press releases

Arketi Group Named Marketing Agency of Record for Empagio

ATLANTA – January 24, 2007 – Arketi Group, an integrated marketing consultancy, has secured its place as agency of record for Atlanta-based Empagio.

Empagio, a leading provider of human resources outsourcing (HRO) services, engaged Arketi Group specifically for the purposes of developing and implementing marketing strategies, messaging, public relations and demand generation. Empagio services enable human resources to strengthen company culture and human capital, and increase overall organizational performance.

"Arketi’s ability to help companies establish industry leadership through truly integrated, results-focused marketing and public relations is what led us to them," said Steve Garrett, senior vice president of sales, business development and marketing for Empagio. "Our decision to partner with Arketi was an important one that we know will help us attain our business goals."

Arketi possesses a rich history filled with meeting client goals and objectives, as well as previous experience in the field of business process outsourcing and human resources technology and services. Empagio joins Arketi’s other business-to-business technology clients such as Advectis, Amcat, Flo Healthcare and Oversight Systems.

"Now more than ever companies offering solutions in the human capital management space have a real opportunity to make a difference," said Sami Jajeh, principal at Arketi Group. "As the U.S. continues to increase its service-based economy, Arketi is excited to help an established company, like Empagio, expand into a relatively untapped market for HRO, the mid-market."

About Empagio
Atlanta-based Empagio provides human resources outsourcing (HRO) services to enable a faster transformation of human resources (HR) from mostly tactical to a greater level of strategic execution. Empagio focuses on companies in all industries, from financial services, manufacturing and transportation, to retail and the public sector. The company’s solutions range from an on-demand HR management platform to the full spectrum of HRO, including HR, benefits, payroll administration and human capital management, as well as stand-alone services such as payroll tax filing. Empagio provides full administrative processing and customer support via U.S.-based service centers. Owned and operated by HALO Technology Holdings, Inc. (OTCBB: HALO), visit www.empagio.com for more information.

About Arketi Group
Based in Atlanta, Arketi Group is an integrated marketing consultancy that helps business-to-business organizations generate revenue and accelerate growth through intelligent strategy, branding, marketing and public relations. Seasoned by experience and disciplined in execution, the Arketi team delivers services and capabilities that get results. Clients such as Empagio, IBT Enterprises, Procuri, Secured Email, Sprint and Visiprise benefit from Arketi’s core belief that marketing generates revenue. For more information, call 404-929-0091 ext. 210 or visit www.arketi.com.