press releases
Arketi Group Named Marketing Agency of Record for Empagio
ATLANTA – January 24, 2007 – Arketi Group, an integrated
marketing consultancy, has secured its place as agency of record for
Atlanta-based Empagio.
Empagio, a leading provider of human resources outsourcing (HRO) services,
engaged Arketi Group specifically for the purposes of developing and
implementing marketing strategies, messaging, public relations and demand
generation. Empagio services enable human resources to strengthen company
culture and human capital, and increase overall organizational performance.
"Arketi’s ability to help companies establish industry leadership
through truly integrated, results-focused marketing and public relations
is what led us to them," said Steve Garrett, senior vice president
of sales, business development and marketing for Empagio. "Our
decision to partner with Arketi was an important one that we know will
help us attain our business goals."
Arketi possesses a rich history filled with meeting client goals and
objectives, as well as previous experience in the field of business process
outsourcing and human resources technology and services. Empagio joins
Arketi’s other business-to-business technology clients such as
Advectis, Amcat, Flo Healthcare and Oversight Systems.
"Now more than ever companies offering solutions in the human capital
management space have a real opportunity to make a difference," said
Sami Jajeh, principal at Arketi Group. "As the U.S. continues to
increase its service-based economy, Arketi is excited to help an established
company, like Empagio, expand into a relatively untapped market for HRO,
the mid-market."
About Empagio
Atlanta-based Empagio provides human resources outsourcing (HRO) services
to enable a faster transformation of human resources (HR) from mostly tactical
to a greater level of strategic execution. Empagio focuses on companies
in all industries, from financial services, manufacturing and transportation,
to retail and the public sector. The company’s solutions range from
an on-demand HR management platform to the full spectrum of HRO, including
HR, benefits, payroll administration and human capital management, as well
as stand-alone services such as payroll tax filing. Empagio provides full
administrative processing and customer support via U.S.-based service centers.
Owned and operated by HALO Technology Holdings, Inc. (OTCBB: HALO), visit
www.empagio.com for
more information.
About Arketi Group
Based in Atlanta, Arketi Group is an integrated marketing consultancy that
helps business-to-business organizations generate revenue and accelerate
growth through intelligent strategy, branding, marketing and public relations.
Seasoned by experience and disciplined in execution, the Arketi team delivers
services and capabilities that get results. Clients such as Empagio, IBT
Enterprises, Procuri, Secured Email, Sprint and Visiprise benefit from Arketi’s
core belief that marketing generates revenue. For more information, call
404-929-0091 ext. 210 or visit www.arketi.com.



