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Five Arketi Clients Bring Home the TAMY Technology Marketing Excellence Award

ATLANTA – May 23, 2007 - Arketi Group, an integrated marketing consultancy, announced five of its clients earned TAMY Awards from TAG Marketing, a society of the Technology Association of Georgia (TAG). At the 7th Annual Technology Marketing Excellence Awards ceremony, awards were given to recognize Georgia-based companies that demonstrate excellence in creating and executing technology marketing programs.

Arketi Group’s work for the following clients helped earn them a 2007 TAMY Award: Advectis, Convergys, Empagio, Flo Healthcare and Salis.

"We value our partnerships with each of these clients," said Rory Carlton, principal of Arketi Group. "The TAMYs recognize the great effort given by both parties to create successful marketing programs that deliver real results. Providing top-quality campaigns that deliver revenue growth has been a founding tenet of Arketi Group that we strive to meet with each new client and project."

Advectis, the provider of the most widely-used solution for electronic mortgage document collaboration, received the Marketing for Growth Award for emerging growth companies. The winning entry, "The Network Effect," was a strategic marketing plan that employed several programs including surveys, collateral, e-mail marketing campaigns, an online interactive demonstration and a new Web site.

Convergys, a global leader in providing customer care, human resources and billing services, received an award for its "Outperforming” entry in the large company division of the Customer Marketing Award category. Arketi Group developed multiple executive-targeted direct marketing campaigns to leverage the Convergys name, while communicating the new professional services offerings to its customer base.

Empagio, a leading provider of human resources outsourcing services, received the Corporate Repositioning Award for large companies. "Our passion. Your Performance" was developed by Arketi Group and included strategic research to create a compelling positioning and messaging platform, corporate tagline, collateral, Web site and other marketing material.

Flo Healthcare, a mobile clinical workstation provider, took home the Marketing for Growth Award for large companies. The "Growth With Emerson" campaign was an aggressive marketing program developed by Arketi Group to inform the marketplace of the benefits and strengths garnered by Emerson’s acquisition of Flo Healthcare. Arketi Group created numerous materials, including e-mail campaigns, print advertising, a refreshed Web site and thought leadership materials.

Salis, an outsourcing provider of transactional tax compliance services, received the Corporate Repositioning Award for emerging growth companies. Salis worked with Arketi Group to develop the "Outsourced. In control." campaign. In order to properly position and develop a message, Arketi Group did a thorough analysis of the marketplace. Once determined, the key, and most appealing, attributes of Salis were used to create compelling messaging, Web site and marketing material.

About Arketi Group
Based in Atlanta, Arketi Group is an integrated marketing consultancy that helps business-to-business technology organizations generate revenue and accelerate growth through intelligent strategy, branding, marketing and public relations. Seasoned by experience and disciplined in execution, the Arketi team delivers services and capabilities that get results. Clients such as Amcat, Cbeyond, IBT Enterprises, Manhattan Associates, Oversight Systems, Procuri, SecureWorks and Visiprise benefit from Arketi’s core belief that marketing generates revenue. For more information, call 404-929-0091 ext. 210 or visit www.arketi.com.