press releases

Arketi Group Client Wins Prestigious 2007 Business Marketing Association (BMA) Award for Public Relations
Oversight Systems takes home BMA Pro-Comm award for excellence

ATLANTA – June 14, 2007 - Arketi Group, an integrated marketing consultancy, announced that its client, Oversight Systems, won a 2007 BMA Pro-Comm award for the outstanding success of its public relations efforts. Taking home the "Best of Division" Award for its entry in the category of "PR Single Effort," Oversight Systems was honored for its expansive thought leadership and media attention.

"Arketi Group is proud of our long-standing partnership with Oversight and pleased that our successful PR campaign was recognized among hundreds of entries," said Mike Neumeier, principal at Arketi Group. "Over the past three years, we have jointly built an extremely successful PR campaign that allows Oversight to connect with executive decision makers through strategic thought leadership."

Oversight Systems, a leader in the continuous auditing industry, received the award for a year-long campaign implemented by Arketi Group. Throughout the course of the campaign, Arketi Group fielded a series of executive-level surveys on a variety of financial issues including Sarbanes-Oxley compliance, corporate fraud and enterprise risk management. From these surveys, valid and substantial information was obtained, which Arketi Group used to position Oversight Systems as a thought leader in the space, while garnering significant media attention.

This Pro-Comm award marks the fifth public relations award Oversight Systems has won since its partnership with Arketi began. The other awards include a 2006 Phoenix Award Certificate of Excellence from the Public Relations Society of America (PRSA), a 2006 Bronze Anvil Award of Commendation from PRSA, a 2006 TAMY Award from TAG Marketing and a 2005 Phoenix Award Certificate of Excellence from PRSA.

About Arketi Group
Based in Atlanta, Arketi Group is an integrated marketing consultancy that helps business-to-business technology organizations generate revenue and accelerate growth through intelligent strategy, branding, marketing and public relations. Seasoned by experience and disciplined in execution, the Arketi team delivers services and capabilities that get results. Clients such as Amcat, Cbeyond, IBT Enterprises, Manhattan Associates, Oversight Systems, Procuri, SecureWorks and Visiprise benefit from Arketi’s core belief that marketing generates revenue. For more information, call 404-929-0091 ext. 210 or visit www.arketi.com.