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Arketi Group Named Agency of Record for Interactive Diagnostic Imaging

ATLANTA, June 25, 2007 – Arketi Group, an integrated marketing consultancy, has been named agency of record for Interactive Diagnostic Imaging (IDI), a developer of radiographic technologies and software used in dentistry. In its initial engagement with IDI, Arketi will develop messaging and branding for IDI, as well as design and develop a comprehensive Web site, which will help the company educate the industry on dental radiology and its products.

Based in Marietta, Ga., IDI develops radiographic instruments, software and diagnostic technology used in dental practices. Most notably, IDI’s patented Tru-Align X-Ray Positioning and Radiation Reduction System allows technicians to correctly position X-ray equipment, eliminating guesswork by automatically signaling when perfect alignment has been achieved during the X-ray process. This improves accuracy, reduces retakes and decreases patient and staff exposure to radiation by 75 percent.

“Arketi’s strong background in healthcare and dental technology was key for us, knowing that the firm’s industry knowledge and expertise in marketing and branding expertise would enable us to build brand awareness and expand our reach,” said Michael Razzano, IDI founder and creator of the Tru-Align X-Ray Positioning and Radiation Reduction System. “We turned to a marketing partner who is an expert in branding and marketing to help us reposition the company. A strong Web presence, along with an on-site sales channel, is also imperative for IDI to reach its marketing and sales goals.”

Arketi has a rich history of helping business-to-business technology companies achieve prominence and success in the marketplace. The firm has a solid track record in product launches, integrated strategy development, interactive branding, marketing and public relations, including strong experience in healthcare technology.

“We quickly recognized the uniqueness and positive impact of IDI’s innovative technology, which not only improves accuracy but also reduces harmful radiation exposure,” said Rory Carlton, principal at Arketi Group. “We look forward to the opportunity to help IDI increase its visibility and sales while expanding its market presence at this critical period in its corporate evolution.”

About Arketi Group
Based in Atlanta, Arketi Group is an integrated marketing consultancy that helps business-to-business technology organizations generate revenue and accelerate growth through intelligent strategy, branding, marketing and public relations. Seasoned by experience and disciplined in execution, the Arketi team delivers services and capabilities that get results. Clients such as Amcat, Cbeyond, IBT Enterprises, Manhattan Associates, Oversight Systems, Procuri, SecureWorks and Visiprise benefit from Arketi’s core belief that marketing generates revenue. For more information, call 404-929-0091 ext. 210 or visit www.arketi.com.