press releases
FOCUS, LLC Selects Arketi Group as Agency of Record Based on Results-Oriented Public Relations Expertise
ATLANTA, August 29, 2007 – Arketi Group, an integrated marketing and public relations consultancy, has been named agency of record for FOCUS, LLC, a national investment banking firm providing merger, acquisition and corporate finance services to middle-market companies. Arketi will provide public relations counsel, strategy and media relations services to the growing national investment banking firm.
Headquartered in Washington D.C., FOCUS provides a range of investment banking services to emerging growth and middle market businesses across the U.S. through offices in Washington D.C., Chicago, Atlanta and San Francisco. FOCUS bankers specialize in serving businesses with revenues or transaction sizes between $5 million and $300 million and have been involved in numerous deals for enhancing and monetizing shareholder value.
"As an aggressively growing company, we needed a proven PR partner able to build and execute a communication strategy designed to help expand our business, and Arketi more than fits that bill," said Doug Rodgers, CEO of FOCUS. "Arketi’s proven track record in delivering smart and strategic PR impressed us throughout our decision making process."
Rodgers points to two aspects that set Arketi’s PR approach apart from others: first, the firm’s ability to craft and deliver a compelling message that resonates with the market, and second, how Arketi’s PR strategies create an environment ripe for selling.
"FOCUS has a solid base of investment bankers and advisors, some of whom we’ve worked with in the past when they were corporate leaders," said Mike Neumeier, Arketi Group principal. "The company’s unique approach of teaming very senior talent with mid-market companies looking for innovative ways to grow is a great story and one we are very excited to take to market."
On track to have 40 investment bankers by the end of 2008, Neumeier says the deep pool of experts within FOCUS will give Arketi many opportunities to showcase the organization’s thought leadership in a broad range of industries including aerospace, construction, health care, media, professional services, retail and technology.
About FOCUS, LLC
FOCUS, LLC provides a range of middle market investment banking services across the U.S. with an emphasis on mergers, acquisitions, divestitures and corporate finance. FOCUS is headquartered in Washington, D.C. with regional offices in Atlanta, Chicago and San Francisco. FOCUS specializes in business units with transactions or revenues in the $5-300 million range, serving entrepreneurs, corporate owners and various types of investors across a broad range of industries, throughout the US and worldwide. All 28 FOCUS bankers are seasoned operating and financial executives with extensive transaction experience. Securities transactions are conducted by affiliated NASD broker dealer, Wm H. Murphy Co. For more information on FOCUS, visit www.focusenterprises.com.
About Arketi Group
Atlanta-based Arketi Group, an integrated public relations and marketing consultancy, helps business-to-business technology organizations generate revenue and accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Arketi crafts and delivers compelling messages that resonate with the market, then works to create an environment where the sales force has what it needs to sell. Arketi clients include Advectis, Cbeyond, Convergys, Flo Healthcare, Georgia Tech Research Institute, Leica Geosystems and Visiprise. For more information, call 404-929-0091 ext. 210 or visit www.arketi.com.
