press releases
Cbeyond Signs Arketi Group as Public Relations Agency of Record
ATLANTA – Sept. 17, 2007 – Arketi Group, an integrated public relations and marketing consultancy, continues to grow its impressive roster of business-to-business technology clients with the addition of Cbeyond, Inc. (NASDAQ: CBEY), a leading IP-based managed services provider to small businesses.
Cbeyond delivers integrated packages of communications and IT services to more than 31,000 small businesses throughout the United States. As Cbeyond’s agency of record, Arketi provides a broad spectrum of integrated public relations services to help reinforce the company’s position as an industry leader that provides big business communications tools to small businesses. Arketi also worked closely with Cbeyond to develop a brand identity and supporting materials for Cbeyond’s community relations program, Cbeyond Community Connections™.
"Since engaging with Arketi at the close of last year we have seen a significant increase in media interest and coverage," said Mary Ford, vice president of marketing for Cbeyond. "We continue to be impressed with Arketi’s ability to develop and execute a public relations strategy that delivers tangible results."
"Cbeyond is one of the true technology success stories to come out of Atlanta and much of that is owed to the company’s laser market focus, dedication to delivering only the best offerings and solid leadership," said Michael Neumeier, principal of Arketi Group. "We are proud to be part of Cbeyond’s team. Using our technology depth and small business marketing expertise to help the company drive value from public relations is exciting."
Arketi’s integrated model of public relations and marketing provides comprehensive programming that delivers consistent results in support of clients’ business objectives. In addition to Cbeyond, the firm’s roster of business-to-business technology clients includes companies such as Advectis, Convergys, Flo Healthcare and Leica Geosystems.About Arketi Group
Atlanta-based Arketi Group, an integrated marketing and public relations consultancy, helps business-to-business technology organizations generate revenue and accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Arketi crafts and delivers compelling messages that resonate with the market, then works to create an environment where the sales force has what it needs to sell. Arketi clients include FOCUS LLC, Georgia Tech Research Institute, IBT Enterprises, Oversight Systems, Procuri, and Visiprise. For more information, call 404-929-0091 ext. 210 or visit www.arketi.com.
