Arketi Group Takes Home Six Awards From the 2007 Public Relations Society of America Phoenix Celebration

ATLANTA – Nov. 27, 2007 – Arketi Group, a business-to-business technology public relations and marketing firm, improves upon its winning tradition for business-to-business public relations strategies, earning 2007 PRSA|GA Phoenix Awards for six of its clients.

The Phoenix Award recognizes projects and programs that demonstrate excellence in the public relations profession in Georgia and are awarded by the Public Relations Society of America Georgia Chapter. Arketi and its clients received four Phoenix Awards at this year’s ceremony in the categories below:

• Media Relations: The AeroClinic, a walk-in airport healthcare clinic, for an open house at Hartsfield-Jackson Atlanta International Airport which exceeded its goals, with more than 75 attendees, 33 positive media placements – including CNN Health Minute, USA Today and NPR – and more than 10.4 million impressions.
  
  
• Direct Mail/Direct Response: Convergys, a global leader in relationship management, for its campaign work with Arketi to generate qualified sales appointments and leverage Convergys’ new brand, which resulted in more than 100 qualified meetings and lead generation which continues today.
  
  
• Marketing Business-to-Business: Flo Healthcare, the leading designer of wireless solutions for the healthcare market, for new messaging and an aggressive series of marketing programs developed with Arketi. After its acquisition by Emerson in 2006, these efforts helped Flo achieve 20 percent revenue growth year over year, a 45 percent increase in tradeshow leads and a 200 percent jump in Web site visitors.
  
  
• Editorials/Op-Ed columns (Guest Column): HealthMPowers, a non-profit organization committed to increasing health knowledge and promoting health-enhancing behaviors, for five monthly columns in TheWeekly.com secured by Arketi.

Arketi and its clients also were awarded two Certificates of Excellence at the PRSA|GA Phoenix awards in the following categories:

• Business-to-Business Integrated Communications: Xerox Mortgage Services (formerly Advectis® Inc), provider of the most widely used solution for electronic mortgage document collaboration, for a program developed by Arketi furthered Advectis’ leadership position, drove leads and increased network acceptance, resulting in jumps of 86 percent in loan volume, 67 percent in revenue, and 52 percent in customer growth.
  
  
• Annual Reports: Manhattan Associates, a leading supply chain solutions provider, for the 2006 annual report developed by Arketi. Tasked to increase impact but reduce printing budget, the report surpassed expectations with a bold approach utilizing a unique format of just eight pages.

“The PRSA|GA Phoenix Awards are a platform for sharing what works in the public relations industry,” said Mike Neumeier, APR, principal of Arketi. “Generating measurable business results that translate into increased revenue for our clients is the foundation of our work.”

Earlier this year Arketi won five 2007 TAMY Awards for Excellence in Technology Marketing given by the TAG Marketing Society, three Communicator Awards of Distinction, and a 2007 Business Marketing Award for Public Relations.

About Arketi Group
Atlanta-based Arketi Group is a marketing and public relations firm that helps business-to-business technology organizations generate revenue and accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Arketi helps companies focus on what really matters: first, craft and deliver a compelling message that resonates with the market; then, create an environment where Sales has what it needs to sell. Clients such as Cbeyond, Convergys, Flo Healthcare, Georgia Tech Research Institute, IBT Enterprises, Leica Geosystems and Visiprise benefit from Arketi’s core belief that marketing generates revenue. For more information, call 404-929-0091 ext. 213 or visit www.arketi.com.