press releases

bSocial Networks Brings eCommerce to Social Networks, Selects Arketi Group as Agency of Record

ATLANTA – Dec. 04, 2007 – Arketi Group, a high-tech business-to-business marketing and public relations firm, has been selected as agency of record by bSocial Networks, the leading provider of B2C and C2C software for social networks. Arketi will provide strategic public relations counsel to establish bSocial Networks as a thought leader in social networking eCommerce through ongoing media relations and speaker placements.

“Arketi offered unparalleled experience in B-to-B technology, and their true understanding of and endeavors in Web 2.0 made them the best choice for bSocial Networks,” said Sue Spielman, co-founder of bSocial Networks. “They have a strong background in building thought leadership and generating demand through spot-on strategy.”
           
Denver’s bSocial Networks specializes in creating revenue streams for social networks, members and participating vendors without reliance on online advertising. With bSocial Network’s soon-to-launch technology, social network users can build personal online “marketplaces” within their online profiles that showcase and sell products to everyone in their network.

“bSocial Networks is one of the leading Web 2.0 companies shaping the social networking landscape with an out-of-the-box approach to eCommerce that empowers the consumer,” says Mike Neumeier, APR, principal of Arketi Group. “Timing is everything, and we are proud to partner with a cutting edge company on the cusp of changing the way social network users do business.”

About bSocial Networks
Founded in 2004, bSocial Networks is the first company to offer online software for social networks, an alternative to the traditional pure advertising revenue model currently embraced. By allowing members of any social network to build and operate “personalized” marketplaces within their profiles, multiple revenue streams are created for the social network. bSocial Networks is not a social network itself, but rather a provider of Web-based software that offers “traditional” social networks a way to generate revenue without relying on pure advertising. For more information on bSocial Networks, visit www.bsocialnetworks.com.

About Arketi Group
Atlanta-based Arketi Group is a marketing and public relations firm that helps business-to-business technology organizations generate revenue and accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Arketi helps companies focus on what really matters: first, craft and deliver a compelling message that resonates with the market; then, create an environment where Sales has what it needs to sell. Clients such as Cbeyond, FOCUS LLC, Georgia Tech Research Institute, IBT Enterprises, Oversight Systems, StatCom, and Visiprise benefit from Arketi’s core belief that marketing generates revenue. For more information, call 404-929-0091 ext. 210 or visit www.arketi.com.