press releases

Arketi Group Selected as Agency of Record for bigWebApps
On-Demand Help Desk Solution Seeks to Increase Brand Recognition and Leads

ATLANTA – Feb. 21, 2008 – Arketi Group, a high-tech business-to-business marketing and public relations firm, continues to expand its client roster with bigWebApps’ selection of the firm as its agency of record. 
Atlanta-based bigWebApps is a leading provider of web-based help desk and customer support solutions. As an easy-to-use asset and work order tracking system, bigWebApps help desk solution is currently being used by more than 100,000 users in 43 states and nine different countries.

“As bigWebApps continues to gain market share in the education market, we plan to also expand into new verticals, including network integrators and IT consultants,” said Patrick Clements, CEO of bigWebApps. “We selected Arketi because the firm brings proven experience in helping technology companies increase awareness of their brand through smart marketing and public relations strategies.”

As bigWebApps’ agency of record, Arketi Group will execute an integrated marketing and public relations campaign to raise awareness of the bigWebApps brand among network integrators and IT consultants, while continuing to address key education decision makers. This effort will include public relations, email marketing, lead generation, search marketing and trade show outreach.

“With a solid customer base and proven on-demand solution, bigWebApps is an untapped thought leader poised for great success,” said Mike Neumeier, principal of Arketi Group. “Our depth of expertise in successfully marketing on-demand solutions is a perfect fit for bigWebApps. We are very energized about partnering with them.”

bigWebApps has traditionally served the education space with clients including the University of Chicago Laboratory Schools, Chapel Hill-Carrboro City Schools and Gwinnett Technical College. However in recent years companies such as Marquee Corp., Eaton Manufacturing and McDermott International, Inc. have turned to bigWebApps because of its system’s ability to generate rapid user adoption and return on investment.

About Arketi Group
Atlanta-based Arketi Group is a marketing and public relations firm that helps business-to-business technology organizations generate revenue and accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Arketi helps companies focus on what really matters: first, craft and deliver a compelling message that resonates with the market; then, create an environment where Sales has what it needs to sell. Clients such as bigWebApps, bSocial Networks, Cbeyond, Convergys, Flo Healthcare, FOCUS LLC, Georgia Tech Research Institute and Virtual Premise benefit from Arketi’s core belief that marketing generates revenue. For more information, call 404-929-0091 ext. 210 or visit www.arketi.com.