press releases

Virtual Premise Names Arketi Group as Agency of Record

ATLANTA – Feb. 27, 2008 – Arketi Group, a high-tech business-to-business marketing and public relations firm, has been selected as agency of record by Atlanta-based Virtual Premise, a leading provider of advanced real estate information management software.

Virtual Premise engaged Arketi Group to develop new corporate positioning and implement demand generation and other marketing and public relations programs.

“Arketi’s extensive experience in successfully branding and repositioning on-demand software solutions to better communicate their messages to the market makes them a perfect fit for our needs,” said Andy Thomas, president and COO of Virtual Premise. “Their processes guarantee a deep understanding of our company, products and market, ensuring the creation and delivery of an effective message that will resonate with our audience.”
           
Virtual Premise’s Global Real Estate Management System™ helps specialty retailers, landlords and other leasing companies streamline the administration and project management of properties, while also gaining portfolio management and other leasing services.

“Virtual Premise is at an exciting time in its history – at a perfect inflection point to take its proven solution and grow revenue through focused marketing strategies,” said Sami Jajeh, principal of Arketi Group. “We are excited to help Virtual Premise increase demand and get the word out regarding its offerings. Merchandizing Virtual Premise’s marquee clients will be key to presenting the company’s powerful value proposition to the market.”

About Virtual Premise
Virtual Premise, Inc. (www.virtualpremise.com), Atlanta, GA, is the leading provider of Real Estate Information Management Software. Key Products include Portfolio, Lease, Project, Transaction, Contact and Document Management. Virtual Premise also offers Lease Abstracting, Document Scanning, and Due Diligence Services. Its client base consists of landlords, real estate service providers, retailers and corporations.

About Arketi Group
Atlanta-based Arketi Group is a marketing and public relations firm that helps business-to-business technology organizations generate revenue and accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Arketi helps companies focus on what really matters: first, craft and deliver a compelling message that resonates with the market; then, create an environment where Sales has what it needs to sell. Clients such as bigWebApps, bSocial Networks, Cbeyond, Convergys, Flo Healthcare, FOCUS LLC, Georgia Tech Research Institute and Virtual Premise benefit from Arketi’s core belief that marketing generates revenue. For more information, call 404-929-0091 ext. 210 or visit www.arketi.com.