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LAI Engineering Selects Arketi Group to Enhance Corporate Identity
ATLANTA – April 3, 2008 – Arketi Group, a high-tech business-to-business marketing and public relations firm, has been selected as agency of record by Marietta-based LAI Engineering, a consulting engineering firm.
Arketi Group has already begun working to help LAI Engineering enhance their corporate identity and develop new sales support materials.
“We selected Arketi because we needed an agency with a veteran marketing team and we knew Arketi could get the job done,” said Laurence Payson, director of marketing and business development at LAI Engineering. “Arketi has proven their ability to successfully brand business-to-business professional service firms and they understand our company and our processes. In a very short time, they have become a valuable asset in our marketing strategy.”
LAI Engineering specializes in civil site development, land survey, transportation engineering services, due diligence and permitting to a distinguished list of clients nationwide. Clients like Aldi, Cousins, and AIG Baker benefit from LAI Engineering’s staff of multi-disciplined engineers, surveyors and landscape architects.
“We have the opportunity to boost LAI Engineering’s brand identity and support their sales team so they can continue to reach clients and prospects in a meaningful way,” said Mike Neumeier, principal of Arketi Group. “As a professional services firm ourselves, we understand the unique dynamics associated within the sales process and how these organizations can successfully differentiate themselves from others when it comes to branding, messaging and positioning.”
About LAI Engineering
LAI Engineering is a consulting engineering firm specializing in civil / site development, land surveying, transportation, predevelopment due diligence and permitting services for public and private sector clients throughout the nation. Founded in 1996 with offices in Atlanta and Birmingham, Ala., LAI professionals are trained and certified to address today’s engineering and environmental challenges. As a trusted advisor, LAI helps clients achieve their financial goals and positively impacts the quality-of-life in communities through timely and cost-effective engineering solutions. For more information, call 770-423-0807 or visit www.LAIengineering.com.
About Arketi Group
Atlanta-based Arketi Group is a marketing and public relations firm that helps business-to-business technology organizations generate revenue and accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Arketi helps companies focus on what really matters: first, craft and deliver a compelling message that resonates with the market; then, create an environment where Sales has what it needs to sell. Clients such as bigWebApps, bSocial Networks, Cbeyond, Convergys, Flo Healthcare, FOCUS LLC, Georgia Tech Research Institute and Virtual Premise benefit from Arketi’s core belief that marketing generates revenue. For more information, call 404-929-0091 ext. 210 or visit www.arketi.com.
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