press releases
Arketi Group Principal Becomes Certified Email Marketing Professional
ATLANTA – April 8, 2008 – Arketi Group, a high-tech business-to-business marketing and public relations firm, today announced one of its principals, Rory Carlton, has become a Certified Email Marketing Professional. Carlton earned this distinction at the annual Email Summit sponsored by MarketingSherpa, Inc.
“Email marketing continues to grow significantly for B-to-B marketers,” said Carlton, “but successful campaigns are about much more than just blasting emails to prospects. From the initial email capture form, through the email itself, and most importantly, the landing page, many factors have an impact on overall results. And the rules of the game are constantly changing.”
Arketi believes it has a fiduciary duty to its clients to stay abreast of developing technologies and best practices to provide well-rounded advice that will help companies achieve their goals. Taking the email marketing certification is a natural part of that, added Carlton.
Arketi Group has extensive lead generation and email marketing experience with clients like Xerox Mortgage Services (formerly Advectis), Flo Healthcare and Convergys.
The Email Summit included three days of case studies, panels, training and research data that provided information about industry benchmarks, best practices and issues faced by marketers charged with email campaigns. The certification program which was conducted by the firm Marketing Experiments, included an intensive training program led by respected email marketing researchers and a final exam.About Arketi Group
Atlanta-based Arketi Group is a marketing and public relations firm that helps business-to-business technology organizations generate revenue and accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Arketi helps companies focus on what really matters: first, craft and deliver a compelling message that resonates with the market; then, create an environment where Sales has what it needs to sell. Clients such as bSocialNetworks, Cbeyond, Flo Healthcare, FOCUS LLC, Georgia Tech Research Institute, IBT Enterprises, and Leica Geosystems benefit from Arketi’s core belief that marketing generates revenue. For more information, call 404-929-0091 ext. 210 or visit www.arketi.com.
