Vector Taps Arketi Group to Position IT Talent Acquisition Firm

ATLANTA – April 14, 2008 – Arketi Group, a high-tech business-to-business marketing and public relations firm, has been selected as agency of record by Atlanta-based Vector Consulting, an information technology professional services firm specializing in staffing and recruiting. Arketi Group’s initial program of work for Vector centers on corporate positioning.   

“We chose Arketi because of their proven ability to position companies and their offerings,” said Manbir Khurana, COO at Vector Consulting. “We know that Arketi will deliver intelligent strategy, messaging and branding. We hold a unique position in our market and as we expand our current offerings, we will be poised for even greater success.”
           
Vector Consulting serves clients through a growing national presence with satellite offices in New York and Washington D.C. Vector recognizes an industry need for a strategic partner who can deliver proven technology solutions that combine the right balance of quality, reliability, delivery and price.

“Within the IT talent world, Vector is driven by creating a high quality experience for its clients,” said Sami Jajeh, principal of Arketi Group. “This is exactly the kind of technology-driven professional services firm we enjoy working with.”

Arketi Group’s rich history in technology marketing is reflected in the fact that the agency has won multiple Technology Marketing Excellence Awards (TAMYs) for corporate positioning over the years. This includes positioning work for Empagio, Flo Healthcare, Salis, TechDiscovery and Xerox Mortgage Services (formerly Advectis).

About Vector Consulting
Founded in 1990, Vector Consulting is an IT Workforce Solutions and Services provider helping organizations “hire right” through Customer Talent Acquisition Services, Recruitment Process Improvement, Management and Outsourcing, and Managed Services. Vector serves small and mid-sized businesses as well as large solution integrators and public sector clients.  Working in partnership with its clients, Vector leverages its proven quality-centric hiring process to deliver the right talent, within the right budget and timeframe, creating the right experience for clients and associates.

About Arketi Group
Atlanta-based Arketi Group is a marketing and public relations firm that helps business-to-business technology organizations generate revenue and accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Arketi helps companies focus on what really matters: first, craft and deliver a compelling message that resonates with the market; then, create an environment where Sales has what it needs to sell. Clients such as bigWebApps, bSocial Networks, Cbeyond, Convergys, Flo Healthcare, FOCUS LLC, Georgia Tech Research Institute and Virtual Premise benefit from Arketi’s core belief that marketing generates revenue. For more information, call 404-929-0091 ext. 210 or visit www.arketi.com.