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Leading Technology Analyst Micky Long Joins Arketi GroupATLANTA – June 24, 2008 - Arketi Group, a high-tech business-to-business marketing and public relations firm, today announced Micky Long, formerly lead industry analyst with Aberdeen Group’s Strategic Service Management practice, has joined the firm as vice president.
At Aberdeen, Long produced eight major research benchmark studies, conducted nearly 100 strategic briefings with software and technology vendors and was a lead speaker at numerous industry conferences and webcasts. During his career, Long has also led business-to-business (B2B) marketing efforts and helped deliver revenue and market share results for companies like IBM, Tech Data, MAPICS, Siemens, Indus and more.
“Drawing on more than 25 years experience in B2B technology marketing, Micky’s background as a proven technology marketer and strategist makes him an ideal fit for Arketi,” said Sami Jajeh, principal at Arketi Group. “Arketi’s approach is to deliver strong marketing results in a thoughtful yet aggressive manner. Our successful track record with B2B technology clients is constantly growing and we couldn’t be more excited to have Micky join our team.”
Prior to joining Aberdeen, Long was head of commercial marketing for Indus International, a leading field service and asset management solution provider. At Indus, his lead generation and market development efforts were responsible for generating more than $38 million in new sales pipeline opportunities for Indus.
Prior to Indus, Long served as a senior member of marketing at MAPICS, a leading enterprise software company. At MAPICS, Long engineered a brand turnaround that moved MAPICS brand position from 37th position to 7th position within two years and built worldwide recognition and industry credibility for the organization.
Long also held the role of vice president at an Atlanta public relations firm, where he tripled the average size of the B2B technology client base and provided senior counsel to organizations that included Navision Software, Employease, Caredata.com and Best Software.
Previously, Long led a team of 50 marketing professionals at Tech Data, designed and implemented a multimillion dollar, 18-country marketing program to launch the IBM Global Network, and was part of the initial team that drove Hayes from $12 to $170 million in two years.
Long holds a Bachelor of Science degree in Communications from Temple University.About Arketi Group
Atlanta-based Arketi Group is a marketing and public relations firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Clients such as bigWebApps, bSocial Networks, FOCUS LLC, and Virtual Premise benefit from Arketi’s core belief that marketing generates revenue. For more information, call 404-929-0091 ext. 210 or visit www.arketi.com.
