press releases
Arketi Group Launches Rebranding for Geospatial Powerhouse ERDAS
ATLANTA – June 30, 2008 – Arketi Group, a high-tech business-to-business marketing and public relations firm, announced today that long-time client ERDAS, (formerly Leica Geosystems Geospatial Imaging) has tapped into Arketi’s expertise for the relaunch of its brand.
The new ERDAS is a global geospatial solutions provider that helps organizations harness information about the world to drive better decision-making, increase productivity and grow new revenue streams.
“When we decided to rebrand Leica Geosystems Geospatial Imaging to ERDAS, we knew we could count on Arketi to help us do it in a way that would help us further our business,” said Bob Morris, president and CEO of ERDAS. “Having been a client for more than four years, we knew firsthand that Arketi’s knowledge and expertise would help us build a new brand that would compete in new markets.”
Arketi assisted ERDAS with all branding efforts, including corporate messaging and positioning, branding, website design, and a launch campaign that included print and online advertising and email marketing campaigns.
ERDAS is using this relaunch as a way to announce its expanded offering into enterprise solutions, as well as new commercial markets, such as insurance and financial services, which are rapidly becoming significant users of geospatial information.
“Arketi’s long-standing relationship with ERDAS is a reflection of our ability to deliver true business value through marketing,” said Sami Jajeh, principal at Arketi Group. “Grounded in research, we know the new ERDAS positioning and branding will redefine the company and engage prospects in a powerful and profitable manner.”About ERDAS
ERDAS creates geospatial business systems that transform our earth’s data into business information, enabling individuals, businesses and public agencies to quickly access, manage, process, and share that information from anywhere. Using secure geospatial information, ERDAS solutions improve employee, customer and partner visibility to information, enabling them to respond faster and collaborate better. It also means better decision-making, increased productivity and new revenue streams. ERDAS is a part of the Hexagon Group, Sweden. For more information about ERDAS or its products and services, please call +1 770 776 3400, toll free +1 866 534 2286, or visit www.erdas.com.
About Arketi Group
Atlanta-based Arketi Group is a marketing and public relations firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Clients such as Cbeyond, Convergys, Flo Healthcare, IBT Enterprises, and Xerox Mortgage Services benefit from Arketi’s core belief that marketing generates revenue. For more information, call 404-929-0091 ext. 210 or visit www.arketi.com.
