Podcasts, Blogs, Wikis, Oh My!
Blue Ridge PRSA to host Professional Development Seminar on Web 2.0 and New Media

ROANOKE, VA. – August 18, 2008 – Weblogs, social networking, podcasts, RSS feeds and wikis are just a few areas of Web 2.0 and new media that modern public relations and communications professionals need to be familiar with. On Thursday, September 18, the Blue Ridge Chapter of the Public Relations Society of America will host a crash course on Web 2.0 and new media at National College from 10 a.m. to 2 p.m.

The guest speaker is new media expert Mike Neumeier, APR, principal of Arketi Group. The business-to-business, tech-focused marketing and PR firm in Atlanta was named one of BtoB magazine’s Top Agencies of 2008. Neumeier will cover new media and its various applications in public relations. Attendees will then have a chance to apply their new knowledge in break-out sessions.

Presenting Sponsors are TBA Public Relations, Advertising, and Marketing, and ITT Night Vision. Exhibiting sponsors are Business Wire and National College.

To reserve a seat at the seminar, please contact BRC-PRSA Professional Development Committee Chair Nancy Simmons at nsimmons@national-college.edu or 540-769-8289. You may also download a registration form online at www.prsa-blueridge.org. The cost for BRC-PRSA members is $60; non-members may attend the seminar for $75. The cost for students is $25. A box lunch will be included. Reservations are due by Friday, September 5.

About PRSA
PRSA is the world’s largest association of public relations professionals. The society’s members represent business and industry, counseling firms, government, associations, hospitals, schools, professional service firms and nonprofit organizations.  For more information on our programs, visit our website at www.prsa-blueridge.org or contact our Programs’ Chair, Beth Kolnok at 540-344-4000, extension 4615.

About Arketi Group
Atlanta-based Arketi Group is a marketing and public relations firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Clients such as Cbeyond, Convergys, Flo Healthcare, IBT Enterprises, and Xerox Mortgage Services benefit from Arketi’s core belief that marketing generates revenue. For more information, call 404-929-0091 ext. 210 or visit www.arketi.com.