press releases
The Network Selects Arketi Group as Public Relations Agency of Record
to Enhance Position as Ethics and Compliance Leader
ATLANTA – Sept. 2, 2008 – Arketi Group, a high-tech business-to-business marketing and public relations firm, announced today that it has been selected as PR agency of record for The Network, a technology-based company providing ethics and compliance hotlines, insurance claim reporting and employee communication services to nearly half the Fortune 500.
For more than 25 years, The Network has helped more than 2,500 clients collect information and address critical issues such as ethics, risk management and critical incident reporting. The company uses its award-winning software and a state-of-the-art contact center to deliver services including hotlines, insurance claim reporting, customer experience management and employee communications.
"With our long history in the ethics and risk management space, we needed an innovative and energetic public relations firm who understands that communication is a critical component to our success," said Ralston McCracken, vice president of sales and business development at The Network. "Arketi has a proven PR track record with business-to-business technology companies, and we are already seeing its expertise pay off."
Arketi is assisting The Network with a public relations campaign that includes media relations, speakers’ bureau and other communications activities designed to enhance the company’s thought leadership position in its key markets. Arketi previously provided The Network with strategic marketing counsel regarding product branding.
"PR can be a powerful marketing tool for B2B companies. For example, a solid media relations program provides the sales team with critical third-party endorsements that can be leveraged during the sales cycle to help convert a prospect to a customer," said Mike Neumeier, APR, principal at Arketi Group. "Arketi’s goal will be to continue to strengthen The Network’s already well-respected name within the ethics and compliance industry and increase its recognition in the insurance claim reporting, customer experience management and employee communications markets."
About The Network, Inc.
The Network, Inc. has helped clients collect information and address critical issues such as ethics, risk management and critical incident reporting for more than 25 years. The company provides global services such as hotlines, insurance claim reporting and employee communications to thousands of organizations spanning every industry, including nearly 50 percent of the Fortune 500. For more information, visit www.tnwinc.com.
About Arketi Group
Atlanta-based Arketi Group is a marketing and public relations firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Clients such as Cbeyond, Convergys, IBT Enterprises, Technology Association of Georgia and Xerox Mortgage Services benefit from Arketi’s core belief that marketing generates revenue. For more information, call 404-929-0091 ext. 210 or visit www.arketi.com.
