press releases
Arketi Group Adds Jacqueline Parker as Vice President
ATLANTA – September 5, 2008 - Arketi Group, a high-tech business-to-business marketing and public relations firm, today announced Jacqueline Parker has joined Arketi as its newest vice president.
With a rich background in both technology and healthcare, Parker has deep agency experience mixed with successes on the corporate side and as a journalist. Her media relations campaigns have resulted in securing coverage in a wide array of media outlets, including The Wall Street Journal, USA Today, Investor’s Business Daily, CNBC, Business Week and NPR.
Most recently, Parker was vice president at an Atlanta-based independent PR firm where she worked to create and execute strategic communications programs for clients in healthcare, professional services and government sectors. Some of her clients included the Path2College 529 Plan, McCarthy Building Companies, Inc. and Southern Regional Hospital.
Before that, Parker was vice president of media relations at a national public relations firm where she developed media strategy on an agency-wide basis. While there, she launched various technology products and services working for clients such as Hughes Network Systems, BellSouth, EMC and BMC Software.
"Jackie’s successful public relations track record with technology clients is in lock-step with the services Arketi offers its clients," said Mike Neumeier, principal at Arketi Group. "Armed with agency, client and media-side experience, Jackie is the type of executive able to deliver trusted communications counsel to our technology clients. As a proven marketer, Jackie is a solid addition to our growing firm."
Parker also worked for H.J. Russell & Company, a leader in the construction and real estate development industry, and with National Data Corporation. She started her career as a reporter at various newspapers in the Midwest.
Parker holds a Bachelor of Arts degree in Journalism from the University of Missouri - Columbia.About Arketi Group
Atlanta-based Arketi Group is a marketing and public relations firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Clients such as bigWebApps, Cbeyond, Convergys, The Network and Virtual Premise benefit from Arketi’s core belief that marketing generates revenue. For more information, call 404-929-0091 ext. 210 or visit www.arketi.com.
