press releases

Arketi Group Earns Definition 6’s Public Relations Business

ATLANTA – Sep. 16, 2008 – Arketi Group, a high-tech business-to-business marketing and public relations firm, announced today it has been selected as public relations agency of record for Definition 6, the Southeast’s largest full-service interactive agency and consulting firm.

Founded more than a decade ago, Definition 6 offers a range of services, from online advertising and interactive marketing strategy to web design and social media, designed to provide clients with strong creative and strategic deliverables. Their work can be seen with clients such as Auto Extra (a division of Cox Auto Trader), Beazer Homes, Bellsouth, Carters and Georgia Pacific.

"Definition6 is an interactive agency with strong creative talent rooted in solid strategic thinking, and we wanted to showcase this unique blend through an aggressive thought leadership-driven PR effort," said Michael Kogon, CEO of Definition 6. "We needed a partner who understands the role of strategic public relations and can generate results that will strengthen our leadership position as the Southeast’s largest independent interactive agency. We found both in Arketi."

Arketi will promote Definition 6 as a thought leader in interactive marketing and technology, leveraging the company’s reputation to build even more awareness among its business-to-consumer and business-to-business target audiences.

"Our relationship was born out of a true understanding of each other’s business," said Mike Neumeier, APR, principal at Arketi Group. "Not only does Definition 6 develop strong creative results for clients, but they are truly experts in interactive marketing and new media strategy. Arketi plans to underscore this in all of our public relations efforts for Definition 6."

About Definition6
Definition 6 is the largest independent full-service interactive marketing agency in the Southeast. Combining innovative marketing and ebusiness solutions, ranging from eCommerce and website design to rich media and Web 2.0 technology, with a consultative approach, Definition 6 ensures desired client outcomes are met. With solid infrastructure and web application development expertise, Definition 6 helps bridge the gap between marketing and IT. Definition 6 maintains key partnerships with both Microsoft and Google, and for more than a decade, has generated real business results for clients such as Carters, Gables Residential, La Quinta Inn and Suites, The Capital Grille and VeriFone. For more information, visit http://www.Definition6.com.  

About Arketi Group
Atlanta-based Arketi Group is a marketing and public relations firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Recognized by BtoB magazine as one of the nation's "BtoB's Top Agencies," Arketi’s core belief is that marketing generates revenue. Clients benefiting from this approach to BtoB marketing include bigWebApps, Cbeyond, Convergys, The Network and Virtual Premise. For more information, call 404-929-0091 ext. 210 or visit www.arketi.com.