press releases
Arketi Group Continues Growth with Addition of Business Development Managers
ATLANTA – October 9, 2008 – Arketi Group, a high-tech business-to-business marketing and public relations firm, announced today it has hired Ashley Jones as business development manager to continue to execute on the agency’s business development plan.
In this role, Jones will work with Arketi's management team to continue to build its presence in Atlanta and throughout the Southeast as the area's preeminent business-to-business (B2B) technology marketing and public relations firm.
"With the addition of Ashley to our team we will be better able to reach out to more technology companies throughout the Southeast that are looking for an agency that understands how to use marketing to generate revenue," said Sami Jajeh, principal at Arketi Group.
Jones was senior account manager for Catapult New Business, the nation’s leader in outsourced business development for advertising agencies. She served as the business development director for several national and global advertising agencies, and helped increase agency revenue by several million dollars per year.
At Catapult she also lead the development of CNB Consultants, a business unit that conducted workshops and seminars on business development for advertising and marketing agencies across the nation.
Prior to Catapult, Jones was an educational leadership consultant with the Kappa Alpha Theta Fraternity Headquarters where she worked in a public relations role. She also conducted workshops, seminars, training sessions and leadership conferences in this capacity.
Jones earned her bachelor of arts degree in Communication from the University of Cincinnati. She is currently pursuing her master of business administration from the University of Georgia Terry College of Business.
About Arketi Group
Atlanta-based Arketi Group is a marketing and public relations firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Recognized by BtoB magazine as one of the nation's “BtoB Top Agencies,” Arketi’s core belief is that marketing generates revenue. Clients benefiting from this approach to BtoB marketing include bigWebApps, Cbeyond, Convergys, Flo Healthcare, The Network and Virtual Premise. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.
