press releases
Brand Velocity Selects Arketi Group to Build Thought Leadership Platform and Lead Generation Campaign
ATLANTA – Nov. 6, 2008 – Arketi Group, a high-tech business-to-business marketing and public relations firm, has been selected by Brand Velocity as agency of record, charged with creating a thought leadership platform and marketing tools to promote the company’s accelerated enterprise project management methodology.
Brand Velocity offers Fortune 500 companies a faster path to enterprise technology project success by rapidly indentifying and overcoming the non-technical business issues that cause 70 percent of large technology projects to fall behind or fail completely.
"With Arketi’s proven positioning and thought leadership strategies, we know we will be able to craft an effective marketing message and campaign that will resonate with executives sponsoring or leading large IT implementation projects," said Jack Bergstrand, CEO of Brand Velocity.
Services Arketi will provide Brand Velocity include positioning and messaging, public relations and thought leadership, brand development and sales preparedness. Arketi’s work will help the company target audit committee chairs, C-suite executives and board members of Fortune 500 companies.
"Today more than ever, it is important to communicate the value a company brings to the table in a direct manner by targeting those who matter most," said Mike Neumeier, principal of Arketi Group. "Jack has assembled a team of blue chip executives who have led some of the largest and most successful IT projects in the world. Showcasing this depth of proven expertise will be central to our marketing and PR efforts."About Brand Velocity
Atlanta-based Brand Velocity offers Audit Committee Chairs, C-level executives and Fortune 500 Board Members a faster path to enterprise technology project success. With independence, senior experience on the ground and an accelerate approach, Brand Velocity rapidly identifies and overcomes the non-technical business issues that cause 70 percent of large technology projects to fall behind or fail completely. Leveraging a rigorous methodology, Brand Velocity offers project accelerated audit, SAP project accelerated system and accelerated project management services. For more information, call 404-358-6061 or visit www.brandvelocity.com.
About Arketi Group
Atlanta-based Arketi Group is a marketing and public relations firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Recognized by BtoB magazine as a "Top Business to Business Agency," Arketi’s core belief is that marketing generates revenue. Clients benefiting from this approach to BtoB marketing include bigWebApps, Cbeyond, Convergys, The Network, Virtual Premise and Xerox Mortgage Services. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.
