press releases
New Media for Top Executives to be Discussed at Atlanta Technology Executives Roundtable Event
ATLANTA – Nov. 14, 2008 – Technology Executives Roundtable (TER), an association that consists of CEOs, CFOs and General Managers in Atlanta’s technology community, today announced its November meeting will explore what executives need to know about Web 2.0 and new media. The event will be held at Buckhead Club on Tuesday, Nov. 18 from 7 to 9 a.m.
The event, titled "A CEO’s Guide to New Media: Understand the Real Business Benefits From the Hype" will be a panel discussion featuring the following distinguished Atlanta technology executives:
- Reggie Bradford, CEO of Virtue, Inc.
- Mike Cascone, COO of HowStuffWorks.com
- Benn Konsynski, George S. Craft Professor of Information Systems and Operations Management, Goizueta Business School, Emory University
The discussion will be moderated by TER board of directors member Mike Neumeier, APR, principal of Arketi Group.
"Web 2.0 is a critical element of a growth strategy for technology companies," said Greg Smith, president of TER and vice president and general manager, Xerox Mortgage Services. "At a time when social media and Web 2.0 are transforming the way organizations do business, CEOs who understand how these technologies work, will have competitive advantage over their competitors."
Reservations for TER events are required and are limited to senior executive officer (Chairman, CEO, COO or President) and senior financial officer (CFO or VP of Finance) of technology companies. For more information on TER membership requirements visit: www.ter-atlanta.com/main.asp?page=membership.
The cost for attending the November event is $50 for non-members and space is limited. To request an invitation to the event, qualified technology executives should contact Cindra Vaden at 770-984-9070 (Cindra@bellsouth.net). The registration deadline is Thursday, Nov. 13.
Event sponsors include Arketi Group, CarterBaldwin, Frazier & Deeter LLC, Morris, Manning & Martin, Silicon Valley Bank, and Wm. Leonard & Company.
TER provides a forum for executives to share, challenge and test ideas through candid discussion about complex business issues. Monthly meetings offer targeted and informative programs designed to address practical issues facing technology executives.
About Technology Executives Roundtable
Technology Executives Roundtable (TER) is an association for Atlanta technology executives that provides CEOs, CFOs and general managers with the ability to maximize the value of companies through the exchange of top ideas, candid talk and a forum to share what is working, what is not and best practices to unlock business value. Monthly meetings feature speakers and panels of local and national experts covering topics such as strategic alliances, crisis management, non-conventional financing, M&A, intellectual property protection and other issues of interest to senior executives on company growth. For more information, visit www.ter-atlanta.com.
About Arketi Group
Atlanta-based Arketi Group is a marketing and public relations firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Recognized by BtoB magazine as a "Top Business to Business Agency," Arketi’s core belief is that marketing generates revenue. Clients benefiting from this approach to BtoB marketing include bigWebApps, Cbeyond, Convergys, ERDAS, Liaison Technologies, Whoop and Xerox Mortgage Services. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.
