press releases

Arketi Group Repositions Racemi, a Pioneer in Virtualization Technology

ATLANTA – Jan. 14, 2009 – Arketi Group, a high-tech business-to-business marketing and public relations firm, has been selected by Racemi to reposition the business system portability company.

The Arketi team crafted and executed a marketing strategy designed to reintroduce the company to enterprise IT purchasers. This included developing new positioning and messaging, elevating the brand design and creating a new online presence.

"Arketi’s proven track record with high-tech B2B companies was a strong selling point for us," said Lawrence Guillory, vice president of Sales and Marketing at Racemi. "Our technology is complex. We needed a partner who could help us convey its advantages in a way that notably differentiates us from the competition, and Arketi made that happen."

"Racemi is in a unique position within its market space. Their image-based mobility and virtualization technologies automate the provisioning of entire systems to dissimilar hardware, enabling a more reliable and cost-effective approach to disaster recovery, data center consolidation and resource utilization" said Micky Long, vice president at Arketi Group. "With such a highly technical offering, the sales team needs messaging that clearly and simply articulates their key positioning so buyers quickly understand the benefits Racemi offers."

About Racemi
Racemi, a virtualization company, provides a next-generation server imaging and migration technology, delivering the broadest platform support and price performance in the industry. With built-in support for physical and virtual migration, disaster recovery, and image capture and deployment across dissimilar hardware, Racemi provides simply more.

About Arketi Group
Atlanta-based Arketi Group is a marketing and public relations firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Recognized by BtoB magazine as one of the nation's "BtoB's Top Agencies," Arketi’s core belief is that marketing generates revenue. Clients benefiting from this approach to BtoB marketing include Cbeyond, Convergys, Reveille Software, The Network and Virtual Premise. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.