press releases
MaxRecall Names Arketi Group as Agency of Record
ATLANTA – Feb. 19, 2009 – Arketi Group, a high-tech business-to-business public relations and marketing firm, announced it has been selected as agency of record by MaxRecall Technologies, Inc. Arketi has been hired to develop new messaging for MaxRecall and engage in an aggressive PR and marketing effort to help the document management solutions company capture additional market share.
"We needed an agency with business technology know-how, proven processes and deep experience in enterprise software and multi-channel distribution," said Raymond Brooks, CEO of MaxRecall. "Arketi’s results-driven, revenue-focused approach provides both the strategic counsel and tactical bench strength we need to effectively execute a plan designed to deliver bottom-line business results and leapfrog our competitors."
Arketi will provide ongoing strategic PR counsel, as well as planning, development and execution for a number of marketing programs. Bucking the marketing industry trend, MaxRecall sees the current economic climate as a significant opportunity to promote their process efficient, cost saving solution and grow its market share through aggressive marketing.
"With a solid solution, relationships with leading ERP providers, and a team of domain experts, MaxRecall offers companies a real opportunity to improve efficiency and reduce costs through better document management," said Micky Long, vice president of Arketi Group. "We are working with MaxRecall’s executive and marketing team to aggressively deliver that focused message to the market through the right set of initiatives."
About MaxRecall
MaxRecall offers mid-sized manufacturing and distribution organizations the ability to improve efficiency and reduce cost by replacing paper-intensive manual processes with automated, optimized document management. With a complete solution that offers deep integration with leading ERP systems, MaxRecall delivers the benefits and value usually found in solutions designed only for more complex enterprises – but at a significantly lower total cost of ownership. With a team of manufacturing and distribution experts, MaxRecall puts documents to work helping organizations automate and streamline workflow, eliminate paper and vastly improve operating efficiency. For more information, visit www.maxrecall.com.
Arketi Group is a public relations and marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Recognized by BtoB magazine as one of the nation's "Top BtoB Agencies," Arketi’s core belief is that marketing generates revenue. Clients benefiting from this approach to BtoB marketing include Cbeyond, Definition 6, Greenway Medical Technologies, IBT Enterprises, Sage Software and Xerox Mortgage Services. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.
