press releases
Arketi, Georgia Tech Research Institute Earn IABC Silver Quill Award
ATLANTA – Feb. 26, 2009 – The Arketi Group/Georgia Tech Research Institute (GTRI) team has earned an International Association of Business Communicators (IABC) Southern Region Silver Quill 2008 Award of Excellence for Overall Strategic Communication Program for its work on the GTRI “Problem.Solved.” campaign.
The results of the campaign have been wildly successful to date. GTRI experienced a single-year contract increase of $53 million dollars, representing a 44 percent increase in total revenue. Website page views jumped nearly 555% and the number of average visitors per day increased by 409%. Moreover, GTRI accumulated nearly 400 media placements in 2008, including hits in the New York Times, USA Today and Forbes.
“Arketi’s well-documented history of being able to create a message that strikes a chord with its intended audience has been proven once again,” said Kirk Englehardt, director of communications at GTRI. “Arketi’s development of the ‘Problem.Solved.’ message has been received exceptionally well, and serves as the foundation for all our future communications.”
Silver Quill Awards are presented annually by the IABC to recognize excellence in communication within a geographic region. The awards are presented to the best professionals in the region who have proven that their communication programs effectively furthered the goals of their organizations – boosting revenues, saving costs, rallying employees or contributing in various ways to their success.
About Georgia Tech Research Institute
The Georgia Tech Research Institute (GTRI) is a world-class applied research and development organization, embedded within one of our nation’s leading research universities – the Georgia Institute of Technology. Since 1934, GTRI has been home to some of the world’s best and brightest scientists and engineers - specializing in systems engineering, integrated sensing and information and communication technology solutions. Each day, GTRI puts its expertise to work solving some of the toughest problems facing government and industries across the nation and around the globe. For more information about GTRI, visit www.gtri.gatech.edu.
Arketi Group is a public relations and marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Recognized by BtoB magazine as one of the nation’s “Top BtoB Agencies,” Arketi’s core belief is that marketing generates revenue. Clients benefiting from this approach to BtoB marketing include Cbeyond, Flo Healthcare, MaxRecall, Reveille Software and Xerox Mortgage Services. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.
