press releases
Arketi Principal Jajeh to Lead Business-to-Business Positioning
Webinar
ATLANTA – March 3, 2009 – Arketi Group Principal Sami
Jajeh will lead a B2B Power Exchange webinar entitled “Uniting Messaging
and Segmentation for Better Marketing Results,” as part of the group’s
ongoing Thought Leadership series. The free webinar will be Monday, March
9 from 2 p.m. to 3 p.m. Eastern.
During the webinar, Jajeh will discuss key tenets and steps for successfully positioning and messaging a business-to-business (BtoB) organization. He will share with participants examples of how savvy BtoB tech companies are effectively using messaging as a competitive weapon. To sign up for this free webinar, visit http://www.suretomeet.com/cgi-bin/gt/event_pb.h,event=fb9bdc944aff.
“High-level messaging can be challenging, especially for technology companies,” said Jajeh. “Complex, multi-faceted products combined with an attempt to cater to vertical markets and product lines tends to erode or fragment an organization’s true message. As marketers we need to manage this and stay true to creating a position and message that helps Sales sell.”
The B2B Power Exchange is a leading online group that offers professional development and programming to business-to-business professionals. Tapping into some of the industries’ top professionals and thought leaders, the group provides free seminars, webinars and online meetings to members and the greater business community.
About Arketi GroupArketi Group is a public relations and marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Recognized by BtoB magazine as one of the nation's "Top BtoB Agencies," Arketi’s core belief is that marketing generates revenue. Clients benefiting from this approach to BtoB marketing include Cbeyond, Convergys, Flo Healthcare, Reveille Software, Virtual Premise and Xerox Mortgage Services. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.
Arketi Group is a high-tech PR and digital marketing firm in Atlanta, Georgia, focused on business-to-business B2B technology public relations and digital marketing for business-to-business products and business services, BtoB product marketing, and technology marketing. Arketi Group specializes in business-to-business digital marketing and PR, technology marketing and public relations, and B2B marketing, helping business-to-business and technology firms with advertising, marketing, public relations (PR), social media, thought leadership, branding, marketing communications, strategy, website design (also known as web site design), interactive, demand generation, content marketing, lead generation, marketing automation and lead nurturing.
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