press releases

Arketi Group Inked as PR Agency of Record for GMT Corporation

ATLANTA – March 18, 2009 – Arketi Group, a high-tech business-to-business public relations and marketing firm, announced it has been selected as public relations agency of record by GMT Corporation, a leader in workforce management and performance optimization solutions.

“We were impressed with the depth of Arketi’s high technology experience, especially in the contact center and financial services markets,” said Kevin Hegebarth, vice president of marketing at GMT. “To compete in today’s environment, we needed a partner who can get up to speed quickly on our complex offering and markets, as well as represent us internationally, and Arketi’s well-documented history of delivering results made them a perfect fit for us.”

With a customer retention rate of 95 percent, GMT is well above the industry standard in customer satisfaction, and Arketi will leverage GMT’s client advocates in upcoming PR activities. Arketi will spotlight customers who are improving service and sales while decreasing labor expenses using GMT’s enterprise workforce management and performance optimization solutions. In addition to this case study-driven PR effort, Arketi and GMT’s management team will work closely to launch an aggressive thought leadership campaign.

“GMT is starting the year off strongly, having just announced record earnings for 2008,” said Mike Neumeier, principal of Arketi Group. “Despite a challenging economy, GMT has earned a number of notable successes, including increasing its client base by 20 percent and introducing new products. Arketi is focused on generating greater awareness for GMT in the market and working to leverage this awareness into more leads.”

About GMT Corporation
GMT’s workforce management and performance optimization solutions create competitive advantage by enabling companies to improve customer service and sales across their enterprise, while decreasing their labor expenses. The company’s product line combines precision forecasting and intelligent scheduling with powerful analytics and performance management tools – together delivering a complete solution that can be deployed throughout a company’s enterprise including its contact center, branch office, and back office departments and is priced to deliver rapid return-on-investment. GMT serves enterprise clients across multiple vertical industries worldwide, including Country Home Products, World Travel Holdings, Bank of the West, Zions Bancorporation, Ingenico, West Midlands Police, Contact 1-2-1 and Yarra Valley Water, among many others. GMT is a recognized industry leader in client satisfaction due to its unique SureServices client care methodology. The company is privately held with headquarters in Atlanta, Georgia and offices in the U.K., Australia, Dubai and South Africa. For more information, visit www.gmt.com.

About Arketi Group
Arketi Group is a public relations and marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Recognized by BtoB magazine as one of the nation’s “Top BtoB Agencies,” Arketi’s core belief is that marketing generates revenue. Clients benefiting from this approach to BtoB marketing include Cbeyond, Convergys, Flo Healthcare, Reveille Software, Virtual Premise and Xerox Mortgage Services. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.