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High-Tech CMO Roundtable Proceedings Shed Light on the Current State of Planning, Measurement for BtoB Marketers
Arketi Group’s annual event draws impressive thinking from some of the South’s top tech PR, marketing professionals

ATLANTA – March 25, 2009 – Arketi Group, a high-tech business-to-business public relations and marketing firm, has made available for free its 2009 CMO Roundtable white paper The Outlook for Business-to-Business Technology Marketing in 2009 at www.arketi.com/cmowhitepaper.html. 

The white paper synthesizes thinking from 20 high-tech PR and marketing executives who participated in Arketi’s second annual Atlanta High-Tech CMO Roundtable. Held at the end of 2008, the roundtable was comprised of executives from leading technology companies in the Southeast, who examined the current and future state of BtoB technology marketing.

Set amid the current economic crisis, the roundtable focused on two front-burner issues. First, how companies’ marketing plans for 2009 were taking shape, given the dramatic market conditions and uncertain business environment; and second, what steps the participants were taking to measure the contribution of PR and marketing to the bottom line.

“Anytime you can get inside the minds of 20 high-tech marketing executives you know the outcome is going to be rich with creative ideas and best practices,” said Rory Carlton, principal of Arketi Group. “This impressive peer group delivered on both counts, providing insights and inspiration that will give any BtoB tech PR or marketing practitioner something to ponder.”

Participants in the roundtable included executives from: Brand Velocity, Cbeyond, FleetCor, Greenway Medical Technologies, IDology, Infor Global Solutions, Jobpartners, Knology, Xerox Mortgage Services, Navicure, Openspan, Sage Software, SAP, SecureWorks and Vesdia. Ken Bernhardt, regents’ professor of the J. Mack Robinson College of Business at Georgia State University, moderated the roundtable.

The free white paper can be downloaded at www.arketi.com/cmowhitepaper.html.

About Arketi Group
Arketi Group is a public relations and marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Recognized by BtoB magazine as one of the nation's "Top BtoB Agencies," Arketi’s core belief is that marketing generates revenue. Clients benefiting from this approach to BtoB marketing include Convergys, Flo Healthcare, IBT Enterprises, MaxRecall, StatCom and The Network. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.