press releases

Arketi Named PR, Marketing Agency of Record for Reveille Software

ATLANTA – April 2, 2009 – Arketi Group, a high-tech business-to-business public relations and marketing firm, announced it has been selected by Reveille Software as the technology company’s agency of record. The firm’s first assignment was to build a go-to-market plan for a new product initiative, develop strategic positioning and enhance its brand identity.

To date, Arketi has created a PR and marketing plan to serve as the foundation for its initiatives, launched a new website, developed sales collateral and supported a webinar series. Moving forward, Arketi will also provide ongoing public relations and thought leadership counsel.

“The enhanced branding and messaging is an important step in our company’s growth,” said Bob Estes, CEO of Reveille Software. “Arketi’s impressive history of technology PR and marketing expertise made them a perfect match to help us take Reveille Software to the next level.”

Reveille Software provides companies with a proactive experience and performance management solution that alerts line of business owners of failures across their business-critical systems maximizing application availability.

“Arketi is thrilled to be working with Reveille Software to bring a compelling story to the marketplace that will accelerate their revenue growth,” said Sami Jajeh, principal of Arketi Group. “By marrying PR and demand generation efforts, Reveille Software will be able to capture both mindshare and market share.”

This comes on the heels of Arketi's release of its 2009 CMO Roundtable white paper, “The Outlook for Business-to-Business Technology Marketing in 2009” available for free at www.arketi.com/cmowhitepaper.html. The white paper synthesizes thinking from 20 high-tech PR and marketing executives who participated in Arketi’s second annual Atlanta High-Tech CMO Roundtable.

About Reveille Software
Reveille Software™ is the provider of the most widely used experience and performance management (EPM) solution for enterprise content management (ECM) applications.  Used by more than 270 companies, including GSK, T-Mobile and Chase, Reveille EPM helps companies ensure business-critical applications perform at peak efficiency and availability – without application babysitting. Reveille EPM proactively monitors user experience, application processes and business metrics to diagnose and repair failures before end-users experience delay. For more information, visit www.ReveilleSoftware.com.

About Arketi Group
Arketi Group is a public relations and marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Recognized by BtoB magazine as one of the nation's "Top BtoB Agencies," Arketi’s core belief is that marketing generates revenue. Clients benefiting from this approach to BtoB marketing include Alstom Power Systems, Cbeyond, Definition 6, Mimsware, Sage Software and Xerox Mortgage Services. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.