press releases
Inovis Engages Arketi Group to Develop Corporate Positioning, Messaging
ATLANTA – April 21, 2009 – Arketi Group, a high-tech
business-to-business public relations and marketing firm, announced it
has been retained by Inovis, a provider of business-to-business software
and services, to help the company refine its corporate positioning and
messaging.
Arketi will work with Inovis’ executive and marketing teams to create a unique messaging platform for the organization and enhance Inovis’ messaging to resonate even better with today’s enterprise technology and business buyers.
“Arketi’s business technology strength and experience working with B2B trading networks and supply chain solutions providers made them the right partner for us,” said Steve Cochran, chief marketing officer of Inovis. “Arketi’s proven ability to understand complex technologies and encapsulate the benefits into a distinct, yet simple positioning is exactly what we were looking for from a firm.”
Inovis has more than 25 years of history as a leading innovator in the business community and collaboration marketplaces. Today, it has built on that heritage to redefine how B2B communities connect, integrate and collaborate.
“It is imperative for an organization to clearly communicate the value it provides to customers and prospects,” said Sami Jajeh, principal of Arketi Group. “Given today’s economic environment, it becomes even more critical that enterprise technology providers like Inovis precisely communicate their track-record of delivering true business benefits. Our focus will be to capture Inovis’ essence in concise corporate positioning, and articulate it in a way that will truly resonate within their target markets.”
About Inovis
Inovis offers software and services that enable companies to do business electronically
across their entire trading community, lowering supply chain costs and getting
products to customers faster. Each day, over 20,000 companies rely on the Inovis
platform to reliably send and receive purchase orders, synchronize data, exchange
critical files and manage exceptions. Founded in 1983, the company is
based in Atlanta, Georgia and has offices across the United States, the United
Kingdom and Hong Kong. For more information, please visit www.inovis.com or
email info@inovis.com.
About Arketi Group
Arketi Group is a public relations and marketing firm that helps business-to-business
technology organizations accelerate growth through intelligent strategy,
public relations, messaging, branding and demand generation. Recognized
by BtoB magazine as one of the nation's “Top BtoB Agencies,” Arketi’s
core belief is that marketing generates revenue. Clients benefiting from
this approach to BtoB marketing include Brand Velocity, Cbeyond, Flo
Healthcare, The Network, Virtual Premise and Xerox Mortgage Services.
For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.
