press releases

BtoB Tech PR, Marketing Firm Arketi Group Consultant Contributes to PRNews Crisis Management Guidebook
Arketi’s Brian Boudreaux Adds Insight on the Role of Technology in Crisis Planning

ATLANTA – July 23, 2009 – High-tech business-to-business (BtoB) public relations and marketing firm Arketi Group announced consultant Brian Boudreaux is among a select group of public relations professionals who contributed to the PRNews Crisis Management Guidebook, Volume 3, one of the industry’s leading resources on crisis communications and management.

Authored by top-tier crisis experts, the guidebook presents valuable information, actionable tactics and best practices to employ when managing a crisis. Topics range from litigation PR and digital communications to media relations and reputation management.

In chapter one, Boudreaux details how a practitioner’s understanding of back-end technology is critical to the success of crisis management. He stresses that PR professionals need to understand technologies deployed by their organization so they know how to leverage this technology to garner better visibility, information and insights during a crisis.

In addition to Arketi’s Boudreaux, contributors to the guidebook include distinguished professionals from universities, law firms and leading PR firms. The PRNews Crisis Management Guidebook is a reputable industry-wide guide used by countless PR, communications and marketing practitioners.

For more information about the guidebook or to purchase your copy, visit www.prnewsonline.com/store/31.html.

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About Arketi Group
Arketi Group is a public relations (PR) and marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's "Top BtoB Agencies," Arketi’s core belief is that marketing generates revenue. Clients benefiting from this approach to BtoB marketing include Brand Velocity, Cbeyond, GMT Corporation, Inovis, Numerex and The Network. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.