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BtoB Technology Marketing Thought Leadership Series Continues With Social Media Webinar by Arketi
Neumeier to highlight BtoB social media best practices, share industry case studies

ATLANTA – Oct. 16, 2009 – High-tech business-to-business public relations and marketing firm Arketi Group announced today its second complimentary webinar on BtoB social media as part of its ongoing thought leadership series.

The webinar, led by Arketi Principal Mike Neumeier, APR, will focus on the topic of social media for BtoB organizations. Titled “Social Media’s Role in the BtoB World,” the free webinar will be Thursday, Oct. 22 from 2 p.m. to 3 p.m. Eastern.

During the webinar, Neumeier will examine social media’s role in the BtoB marketing mix and highlight components of effective social media strategies. In addition to showcasing several case studies of companies successfully leveraging social media, he will share some results from the 2009 Arketi Web Watch Survey, an analysis of BtoB journalists’ use of social media technologies.

“Many BtoB technology companies are seeking to incorporate social media into their marketing mix for the coming year, but are unsure how to do so,” said Neumeier. “In this webinar, we will look at what other BtoB technology companies have done and discuss how an organization can start using social media in a strategic manner.”

Click here to register for this free webinar.

Arketi’s thought leadership series serves as a platform for BtoB technology PR and marketing professionals to openly discuss the impact of industry trends, best practices and more.

View the social media release.

About Arketi Group
Arketi Group is a public relations (PR) and marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's "Top BtoB Agencies," Arketi’s core belief is that marketing generates revenue. Clients benefiting from this approach to BtoB marketing include Brand Velocity, Cbeyond, GMT Corporation, Inovis, Numerex and The Network. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.