press releases
Lead Nurturing Webinar Next Installment in Arketi BtoB Technology Marketing Thought Leadership Series
Arketi Vice President Long to highlight importance of lead nurturing in B2B sales environment
ATLANTA – Nov. 16, 2009 – High-tech business-to-business public relations and marketing firm Arketi Group announced today a complimentary webinar on BtoB lead nurturing as part of its continuing thought leadership series.
Led by Arketi Vice President Micky Long, the webinar will focus on lead nurturing in the BtoB sales cycle. Titled “From Demand Generation to Lead Nurturing: The Next Evolution,” the free webinar will be Thursday, Nov. 19 from 2 p.m. to 3 p.m. Eastern.
During the webinar, Long will discuss the value a comprehensive lead nurturing program can deliver to BtoB companies in today’s sales environment. In addition, Long will examine the role of marketing automation solutions in lead nurturing programs.
“Lead nurturing programs have emerged as a must-have strategy for BtoB organizations with sales cycles that are typically longer than a few months” said Long. “In this webinar, we’ll look at how BtoB technology companies can implement effective lead nurturing strategies to engage prospects through a combination of content and conversations.”
Arketi’s thought leadership series serves as a platform for BtoB technology PR and marketing professionals to understand the impact of industry trends, best practices and more.
View the social media release.
About Arketi Group
Arketi Group is a public relations (PR) and marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation’s “Top BtoB Agencies,” Arketi’s core belief is that marketing generates revenue. Clients benefiting from this approach to B2B marketing include Cbeyond, Definition 6, Inovis, OB10, Ryla and Xerox Mortgage Services. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.
