press releases

Arketi Group Principal Featured Speaker at Georgia Tech Savannah ATDC Event on Lead Nurturing Strategies
Neumeier to highlight importance of lead nurturing in B2B sales environment

ATLANTA – Jan. 18, 2010 – High-tech business-to-business public relations and marketing firm Arketi Group (www.arketi.com) Principal Mike Neumeier, APR, will be the featured speaker at the January Georgia Tech Savannah ATDC “Entrepreneur Food For Thought” event.

The presentation, Thursday, Jan. 21 in Savannah, is the first “Entrepreneur Food For Thought” event of the year. This ongoing educational series is intended for entrepreneurs and individuals from startups, service providers and technology organizations, and is open to members of the ATDC and The Creative Coast Alliance.

During his presentation, Neumeier will emphasize the importance of employing a content-driven lead nurturing strategy to engage prospects through extended sales cycles. Additionally, Neumeier will shed light on the role of marketing automation solutions in facilitating an effective lead nurturing initiative.

“The emergence of marketing automation solutions has given BtoB organizations the opportunity to strengthen lead nurturing programs through the smart use of technology,” said Mike Neumeier, APR. “However, in order to properly leverage this strategy, companies must strike a balance between automation and personal outreach.”

To learn more about the event, visit http://www.thecreativecoast.org/savannahevents/view/4629-january-food-for-thought.

View the social media release.

About Arketi Group
Arketi Group is a public relations (PR) and marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's “Top BtoB Agencies,” Arketi’s core belief is that marketing generates revenue. Clients benefiting from this approach to B2B marketing include Cbeyond, GMT Corporation, Novatus, OB10, Ryla and Xerox Mortgage Services. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.