Boutiques find surveys helpful in building agency brand
Surveys have long been a way to garner press coverage for clients when they didn't have much else going on. But savvy boutique agencies also know that, with a little finesse and imagination, surveys can be great branding tools for the firms themselves. At Atlanta-based tech firm Arketi Group, surveys have become a staple of client work and have helped put the agency in the front of many minds in its target market. "If you do them right, they can play to your strong suit, to a sweet spot for your customers and prospects, and really position you as a thought leader," says Mike Neumeier, a principal at Arketi.

Atlanta: The star of the Southeast
The Arketi Group, a 15-person, b-to-b, tech-focused firm, has tripled in size in the past two years. Principal Mike Neumeier says the Atlanta tech market is booming, with software and business technology companies taking advantage of the city's quality of life, abundance of universities like Georgia Tech and Emory, and supply-chain companies that locate close to large clients like UPS. Atlanta is a very relationship-driven market," Neumeier says. "So there's really some credence to 'owning your own backyard' with regard to PR, media relations, and thought leadership - to being recognized in the business community."

Flo Healthcare message reaches distinct audience
Flo Healthcare, which was acquired by Emerson in May 2006, had a unique marketing challenge: It needed to communicate its value proposition as a premium provider of mobile workstations to the health care industry while raising awareness of the brand as part of Emerson. "Flo Healthcare has focused on the premium end of the mobile workstation market, providing integrated solutions that allow clinicians to spend more time with their patients," said Sami Jajeh, principal of Arketi Group, Flo's marketing communications agency. "Because Flo is a premium provider in the space, they really have to justify a premium price. The product set is not a commodity, and there is a great difference in the approach to marketing." Read more

Tight budgets drive creativity, innovation
As marketers work with limited budgets in a slowing economy, they are challenged to develop innovative campaigns using a mix of off- and online media to communicate their brands and positioning. But thanks to a wide variety of lower-cost Internet programs, from webinars to white papers, as well as traditional media and guerrilla marketing initiatives, marketers and their agencies are creating effective integrated campaigns that are producing positive results. Read more

Software provider uses blog, e-newsletter to cross-promote
Oversight Systems CEO Patrick Taylor wanted a way to change its marketing efforts from soliloquy to dialog, as well as boost the company's visibility in natural search ranks. So Taylor, in conjunction with Atlanta-based marketing agency Arketi Group, decided to start blogging about the industry. Read more

M&A-spawned client losses can open other doors
According to Mike Neumeier, principal at Arketi Group, “Ultimately, losing clients to M&A is the nature of the tech PR business. But then, client shifts in general are the nature of the business. Firms always have to be [aggressively] producing and generating results."

Reaching the elusive CXO
It's no mystery why so many marketers want to get their messages in front of C-level decision-makers: Senior business executives — namely the C-suite — make or influence decisions to spend more than $1.2 trillion a year on corporate purchases in the U.S., according to Ipsos Media's 2006 "U.S. Business Elite Survey." Mike Neumeier, principal at Arketi Group, talks about what marketing tools resonate with the C-level audience. Read more

Tune In: 4 Ps of podcasting: the new legitimate business marketing tool
Podcasting has hit the prime time, but driving real business value from this new method of web communications means getting past the hype. We have developed the Four Ps of B2B Podcasting to help guide you in your podcasting adventures: Point, Passion, Personality and Perseverance. Read more

Reaching the elusive, lucrative CXO niche
"Over the last five years, it seems the solution to every marketing program out there has been to aim at the C-suite, whether it's the right target or not," said Mike Neumeier, principal at marketing communications agency Arketi Group. "If you really need to engage that audience, you have to stand out in a way that proves you're relevant and important while pushing everyone else competing for their attention in your field aside." Read more

A time to grieve, and to forge a bond
"I have never experienced such compassion as I did from my employer," said Lisa Maggart, of the death of her father in December, when she had been employed by her marketing company in Atlanta, Arketi Group, for only five months. Read more

More New Accounts
Arketi Group has been named the marketing agency of record by Amcat Inc. Arketi Group will develop a comprehensive global marketing strategy, as well as provide creative advertising strategy. Arketi also was recently hired as the agency of record for Secured eMail, an international software company that is being launched in North America.

Independent Study Results Show Need for Improvement of Infection Control Products
In May 2006, an independent online study was performed by the Atlanta-based Arketi Group and sponsored by Inviro Medical in order to assess the opinions of those in the infection control arena regarding needlestick injuries and the available infection control products that aim to prevent them.

New Accounts, Arketi Group
Arketi Group, Atlanta/HealthMPowers, for re-branding, including logo design and identity development, efforts as the non-profit changes its name from Kids’ Health. The work is pro-bono.

Arketi Group Helps Launch New Brand for Pro Bono Client
Arketi Group (www.arketi.com), an integrated marketing consultancy, announced it has completed a re-branding effort for one of its pro bono clients, HealthMPowers (formerly Kids' Health) that included renaming, logo creation and identity development work for the organization. Read more

Arketi Group Helps Launch New Brand for HealthMPowers to Support Renaming Effort
Georgia non-profit organization’s mission to promote health-enhancing behaviors among students, school staff and families to improve the quality of health and academic achievement of young people. Read more

Arketi Group Helps Launch New Brand for HealthMPowers
Arketi Group, an integrated marketing consultancy located on North Druid Hills Road, announced November 30 it has completed a re-branding effort for one of its pro bono clients, HealthMPowers, formerly Kids’ Health that included renaming, logo creation and identity development work for the organization. Read more

Secured eMail Signs Arketi Group as Agency of Record for North American Launch
Arketi Group, an integrated public relations and marketing consultancy, continues to grow its global client list with the addition of Secured eMail, an international software company offering secure messaging and file encryption for personal and corporate users. Secured eMail, already a formidable force in the international market, has signed Arketi to support its aggressive launch into North America through targeted public relations efforts. Read more

Breaking through to lucrative IT market
Mike Neumeier, principal of marketing communications agency Arketi Group, said he agrees. "A lot of marketers in the IT space want to talk in `bits and bytes, speeds and feeds' instead of the benefits, results and success stories that are far more effective," Neumeier said. Arketi Group likes to create what it calls "customer champions" for its clients, identifying their greatest success stories and using them to drive new business, he said. Read more

Arketi Group Helps Launch New Brand for HealthMPowers
The renaming and re-branding effort supports the Georgia non-profit organization’s mission to promote health-enhancing behaviors among students, school staff and families to improve the quality of health and academic achievement of young people. Read more

Secured eMail Signs Arketi Group As AOR For North American Launch
"Arketi's proven track record of delivering real results for its clients impressed us," said Jesse Young, general manager, North America, for Secured eMail. "Additionally, their expertise in successfully positioning companies as thought leaders, especially within the expansive small and medium sized business market, made our selection of Arketi an easy decision." Read more

Arketi Group Sponsors Workshop with Technology Guru Jeffrey Tarter
Arketi Group, an integrated marketing consultancy, announced that it will sponsor the Association of Support Professionals' (ASP) workshop, Services Marketing for Technology Companies, inAtlanta. Jeffrey Tarter, ASP’s founder and executive director, will host the seminar. Read more

Don’t be Afraid to Innovate; Take A Spin On The Idea Playground
When it comes to inspiring your staff to come up with more ideas it’s important not to fall victim to the notion that strong companies have to color inside the lines …Folks at Arketi Group, a marketing company, get a box of materials from [easily recognizable] companies. “Each team has the task to craft a [marketing] piece that sells their own company in the style of the image company,” founding principal Rory Carlton said. “This exercise helps rethink what their own company really has to offer…”

Arketi’s, Nancy Mace Jackson, discusses The Citadel on CNN’s American Morning with Soledad O’Brien

Amcat Selects Arketi Group as Marketing Agency of Record
“Companies today are looking for seasoned talent to engage in an effective global marketing strategy,” said Sami Jajeh, principal at Arketi Group. “One of the key differentiators of Arketi Group is our talent and our deep understanding of business-to-business technology marketing…”

Amcat names Arketi Group agency of record
Atlanta—Amcat, a contact center provider, has named Arketi Group as its advertising agency of record. Arketi will be responsible for developing global marketing strategy, branding, messaging and demand generation programs for Amcat.

Amcat Selects Arketi Group as Marketing Agency of Record
Amcat has engaged Arketi Group to develop and implement a comprehensive global marketing strategy, messaging, demand generation and branding support to strengthen the company’s brand and increase awareness of its leadership in contact center solutions.

Coed Citadel Still a Work in Progress
Mace-Jackson recalled in her 2001 book "In the Company of Men" how those first years weren't easy…"I think in some ways these next 10 years will be harder if not just as hard," said Mace-Jackson, who works for a marketing firm in Atlanta.

Feed the media’s need for surveys
“You should think of surveys in terms of campaigns, as opposed to gimmicks,” says Mike Neumeier, principal of Arketi Group in Atlanta. For client Oversight Systems, a business auditing and security company, Arketi Group created surveys on corporate fraud and regulatory compliance, and was able to leverage them beyond just the media outreach effort.

Arketi Group wins two national public relations awards
The Arketi Group, an integrated marketing consultancy based in DeKalb County, has received two Bronze Anvil Awards of Commendation from the Public Relations Society of America (PRSA).

Advectis: Appealing to their emotions
Atlanta-based Arketi Group, headed by Sami Jajeh, has made the pages of B2B magazine for the marketing work the firm did for mortgage technology leader Advectis and its flagship product, Blitzdocs.

Arketi Clients Honored with TAMY Technology Marketing Excellence Awards
Three years ago, Alpharetta, Ga.-based Advectis Inc., teamed up with its integrated marketing agency, nearby Atlanta-based Arketi Group, to introduce its paperless mortgage technology to the banking industry…"The key to our success was simple: Know thy audience and build a message that caters to its emotional triggers," Sami Jajeh, principal at Arketi Group said.

Star VanderHaar, loyalty communications manager for Interland, and Brian Boudreaux, an Orlando PR pro, to Arketi Group, Atlanta, as consultants.