Arketi Group where marketing generates revenue
 
. . . . . . . . . . . . .
. principals . press releases . in the news . awards . community relations . . . . .
.
  principals    
         
  principals


Sami Jajeh provides Arketi Group’s clients with senior-level expertise and marketing advice from a technology businessperson's perspective. Sami combines both an MBA's critical thinking skills and extensive technology marketing domain knowledge to solve tough, strategic marketing questions. From comprehensive marketing plans to competitive analyses to corporate re-launches, his work positions companies to gain revenue momentum and strong growth. Sami brings more than 20 years of experience in strategic and product marketing, marketing communications and PR, and sales and business development.

Sami's career began in computer science, giving him a technology understanding to help clients "cut through the clutter" and create a compelling customer-centric value proposition. His career spans almost every aspect of creating great companies, but the greatest portion of his career has been spent in marketing, business development, and entrepreneurship - ranging from IBM to co-founding two start-ups. All four of the emerging growth companies in which Sami has been an executive successfully executed a liquidity event. Sami is very involved within the technology community. He serves on the boards of both the Technology Association of Georgia and the TAG Marketing society, and is also active in High Tech Ministries. Sami has an MBA from the University of North Carolina, Chapel Hill and a BS in Computer Science from University of California, Berkeley.

Mike Neumeier, APR has more than 15 years of proven experience in public relations, marketing and analyst relations. A specialist in counseling clients on the best means to effectively convey business messages to market and media influencers, Mike has built an enviable record of creating and delivering plans that result in building the bottom line. This record earned him a coveted spot on the PR News 2003 15-to-Watch list.

Previously Mike served as director of media and analyst relations for Interland, a web hosting and online services provider. Mike has also served as a PR and marketing executive for two large independent marketing agencies, as the director of news services for Mercer University, and as a writer at the University of Florida’s Health Science Center. Mike has earned the distinction Accredited in Public Relations (APR) and more than 36 industry awards, including a 2002 PRSA Bronze Anvil for architecting a demand-creation program resulted in a $13 million increase in sales.

Mike is the immediate-past chair of the University of Florida's Public Relations Advisory Board, secretary for the GA|PRSA chapter, and has served on numerous national Public Relations Society of America committees. Mike has earned a bachelor of science degree from the University of Florida in Public Relations and is currently completing his master’s in mass communications.

Rory Carlton is a marketing professional with 20 years experience in advertising and marketing, particularly in the B2B and technology arenas. He has worked on both the client and agency side of the business, including European marcom management for a division of Lockheed Corporation. Later, he led a management buyout of an international B2B marketing agency in Amsterdam, the Netherlands, and thereafter established a sister agency in Atlanta, serving both American and European clients.

Rory has worked in various strategic and creative roles for numerous clients including BMW, IBM, Siemens, British Telecom, Experian, McGraw Hill, Philips, Kraft Foods, Tenneco, Schlumberger, and the Royal Jordan Tourism Board. His portfolio covers messaging, brand development, advertising (print/radio/outdoor), collateral communications, trade shows, direct mail, packaging, internal communications, online and interactive multimedia.

Rory is a First Class Honours graduate of the University of London and has an MBA from the European University. He has lived in London, Amsterdam and Vienna. Hij spreekt vloeiend nederlands.