Arketi Group regularly conducts surveys on relevant industry topics and publishes these findings to help B2B marketing and PR professionals generate results and accelerate growth for their organization. A copy of the survey report can be requested using the form at the bottom of this page.

84 Percent of journalists okay blogs as a source for news articles The 2007 Arketi Web Watch Survey seeks to understand the opinions of business-to-business journalists and their use of Web 2.0 technology. The survey reveals that when it comes to using blogs as primary or secondary sources for articles, 84 percent of journalists say they would or already have. Among the study’s other findings: journalists believe monitoring of employee blogging is ethical, and despite what you have heard, news releases are not dead…

For more on B2B journalists’ use of Web 2.0, download the complete report: