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Arketi Group regularly conducts surveys on relevant industry topics and
publishes these findings to help B2B marketing and PR professionals
generate results and accelerate growth for their organization. A copy
of the survey reports can be requested below.
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NEW FOR 2009! |
2009 Arketi
Web Watch Media Survey
84 Percent of journalists okay blogs
as a source for news articles
Following the success of our 2007 survey, Arketi Group in
2009 again asked business-to-business journalists how they make use
Web 2.0 technology. The survey reveals that when it comes to using
blogs as primary or secondary sources for articles, 84 percent of journalists
say they would or already have. Among the study’s
other findings: journalists believe monitoring of employee blogging
is ethical, and despite what you have heard, news releases are not
dead… |
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2007 Arketi
Web Watch Media Survey
84 Percent of journalists okay blogs
as a source for news articles
The 2007 Arketi Web Watch Survey seeks to understand
the opinions of business-to-business journalists and their use of Web
2.0 technology. The survey reveals that when it comes to using blogs
as primary or secondary sources for articles, 84 percent of journalists
say they would or already have. Among the study’s other findings:
journalists believe monitoring of employee blogging is ethical, and
despite what you have heard, news releases are not dead… |
Both reports can be downloaded by completing this form:
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