thinking changes things

Arketi’s thought leadership series is comprised of technology PR and marketing webinars aimed at examining some of the latest trends and best practices in the BtoB world. With them, we share informational vital to any organization looking to generate results and accelerate growth through intelligent strategy, branding, marketing and public relations.

To view a past webinar, click on one of the titles below.

B2B marketers are struggling to stay connected to key prospects as sales cycles get longer. Fortunately, this challenge is not insurmountable. Arketi Group Vice President Micky Long outlines how a compelling business case for automating lead nurturing combines a number of different strategic components. Marketers must be willing to collaborate with their counterparts in Sales, solicit buy-in from key executives and decision makers, and develop a comprehensive plan to ensure a seamless implementation.

Arketi Group Principal Mike Neumeier, APR, examines the role of social media in the BtoB marketing mix and details key components of effective social media strategies. In addition to providing real world case studies of BtoB companies successfully leveraging social media, Neumeier shares results from the 2009 Arketi Web Watch Survey, which seeks to understand the use of social media technology among BtoB journalists.

Arketi Group Principal Sami Jajeh details key tenets and steps for successfully positioning a BtoB organization. Specifically, Sami Jajeh showcases how savvy companies are uniting the messaging and segmentation exercises to develop an over-arching message that works for the corporate level, vertical markets and different product or service lines.