Arketi’s thought leadership series comprises of technology PR and marketing webinars aimed at examining some of the latest trends and best practices in the BtoB world. With them, we share informational vital to any organization looking to generate results and accelerate growth through intelligent strategy, branding, marketing and public relations.

To view a past webinar, click on one of the titles below.

Social Media’s Role in the BtoB World

Arketi Group Principal Mike Neumeier, APR, examines the role of social media in the BtoB marketing mix and details key components of effective social media strategies. In addition to providing real world case studies of BtoB companies successfully leveraging social media, Neumeier shares results from the 2009 Arketi Web Watch Survey, which seeks to understand the use of social media technology among BtoB journalists.

Uniting Messaging and Segmentation for Better Marketing Results

Arketi Group Principal Sami Jajeh details key tenets and steps for successfully positioning a BtoB organization. Specifically, Sami Jajeh showcases how savvy companies are uniting the messaging and segmentation exercises to develop an over-arching message that works for the corporate level, vertical markets, and different product or service lines.