Work

For marketing and PR to succeed, it needs to be process-driven, with a true understanding of the customer at its core. It needs to be consistently executed in an integrated fashion. Then, out-of-the-box ideas can be applied to truly differentiate your organization.

Process and Services

Arketi aims to apply best practices and a metrics-based approach to marketing and PR that drives revenue – not just leads, not just web hits, but real revenue. This requires the right systems and processes, but also the right mindset.

Our methodology is based on more than 20 years of business-to-business marketing and PR experience. The outcome is an interactive "act... learn... iterate" process that ensures changes in the business environment are appropriately reflected in our projects.

The Arketi process follows five steps:

• UNEARTH: delve into your business and understand what makes it tick
• RESEARCH: analyze your competitors, absorb ourselves in your markets, listen to your customers
• DEVELOP: generate initial strategies, messaging, plans and/or creative concepts
• TEST/REFINE: test our analyses against the relevant audiences and refine them to achieve maximum impact
• EXECUTE: implement an efficient and effective program or campaign

Interested in creating or revolutionizing your marketing and PR practice? Arketi can apply its award-winning methodology to help your business generate more revenue. Stop letting opportunity pass your company by, reach out to Arketi.

See how we apply our strategic thinking, research-based methodology and planning prowess in the following key practice areas.

• Messaging and positioning
• Public relations, which includes media and analyst relations, thought leadership and Web 2.0 and social media
• Marketing, which includes branding, demand generation and sales preparedness