Core is Arketi's monthly newsletter
Core brings you sharp, practical insight on B2B marketing - what’s new, what’s working, what’s worth questioning and how to turn it into action.
Welcome to Arketi Group

For the Q3 2026 edition of CMO Signals & Shifts, Arketi Group and JM Search surveyed more than 100 marketing, communications and PR leaders, including 35 CMOs, to uncover six AI truths shaping the industry today. The findings reveal a widening gap between adoption and impact, growing pressure to prove ROI, and rising concerns about brand trust in the AI era.
You can find our name right in middle, but more importantly, our firm is built around the belief that marketing, PR, communications and sales are inseparable.
We also live and breathe B2B communications, and our expertise working with B2B technology firms is unparalleled. Regardless of industry, Arketi knows how to get audiences and stakeholders excited about B2B and the stories enabling our global economy – stories that would go untold without the perspective of a B2B specialist.
Explore our offerings and see how marketing generates revenue.

If you’re looking to engage audiences, fill the funnel, and convert prospects to customers – or to start a career at Arketi Group – we’d love to hear from you!